If we are still unsure about the role of digital marketing in the business world, it would be more appropriate if we find out what data people have used for their business.
The advancement of the internet is the background of the booming era of marketing through digital media which is now known as "Digital Marketing" by taking advantage of the opportunities of the very large and growing number of internet users.
1. Internet Users in Indonesia (my country) Reach More than 50%
The survey results in 2016 internet users in Indonesia have reached 132.7 million of Indonesia's total population of 256.2 million. This means that people really understand about the ease of internet access to access information, communication, and commerce for buying and selling.
2. People Average 4-8 hours Per Day Accessing the Internet
The convenience of smartphones and networks makes people more active in opening the internet. Time 4-8 is a very long time. In the business world, compared to people visiting the market or shopping at the mall, an average of only 1-3 hours. This is an opportunity to take advantage of digital internet advertising media
3. More Efficient Digital Marketing Advertising Costs
Digital advertising simply uses digital software, while conventional advertising requires printing, viewing and licensing fees. That is why advertising with digital marketing is very efficient if you already know what can be used to advertise.
4. Digital Marketing Increase Turnover Up To 5-10 Times
This is a fact or even more than that, for example, with the ease of internet marketing, our business can be found by people who are looking for products or services that we sell without knowing your previous store or business.
In this instantaneous era, people are always looking for something with Google Search. SEO and SEM are internet marketing techniques that will bring up websites that we advertise according to product keywords, so that the right potential customers are found.
5. Internet Provides Convenience To Customers
When someone or prospective customers are not sure about the products and services they will use, they use the internet to find information first, the slang "kepo".
They don't want to bother coming because they don't necessarily buy, so they prefer to access product information through websites and social media. Then if you are sure you usually just contact to ask more questions, this is why the criteria for a good website are important.
6. Interesting and Disguised Digital "Advertising"
The fact is that many people do not like advertising. Digital marketing creators certainly understand most people who don't like these ads and think about how they create "ads in disguise".
People will not really care what they find when searching on Google, it is an ad, because what they are looking for is exactly the product, as well as ads on Facebook and Instagram that attract people's attention to comment and share.
7. Free to Manage a Marketing Budget
Business people can advertise starting from 500 thousand to 500 million bugs, everything can be done and will get results according to their budget. In addition, because of the ease of tracking applications, the funds used are clear reports
Managing budgets manually to be effective and efficient is one of the advantages of digital marketing, because it can really be optimized to generate conversions or marketing goals.
8. Companies and Governments Using Digital Marketing
Digital marketing is an innovation of technology that must be followed, not only widely used by entrepreneurs and individuals, but also large companies and governments have been very active in using it.
This is clear evidence of the fact that digital marketing has indeed succeeded in reaching out to all fronts to increase marketing and awareness.
Question is Good news or Bad news ???
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