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Blue Mail kicked off Play Store, devs say its retaliation by

  • Blue Mail, a popular email app, is no longer available on the Google Play Store.

  • Blix, the app’s creators, claims that the removal is a retaliatory tactic by Google because of Blix’s cooperation in the ongoing antitrust investigation.

  • If you are a Blue Mail user, you won’t see any issues unless you factory reset your device or switch phones.


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Today, the popular email app Blue Mail was removed from the Google Play Store. A search on the store for the app as of publishing this article returned no results other than similar apps.

Blix, the development company behind Blue Mail, was quick to call out the removal as a retaliatory move by Google. Blix claims Google is fighting back because of Blix’s involvement with the ongoing antitrust investigations into Google, Amazon, Facebook, and Apple.

Google told The Washington Post that it was looking into the issue but did not give a direct comment on the removal of Blue Mail.

Blue Mail removal: Retaliation?

Ben Volach, the founder of Blix and co-creator of Blue Mail, posted the following tweet a few hours ago after he learned of the removal:

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According to Volach, Blix only learned about the removal when users who were switching phones started asking why they couldn’t find the app on the Play Store. Volach says there was no notice from Google prior to the app’s removal, and therefore no way for Blix to fix whatever issue caused Google to make the decision to remove it.

Later, Blix said Google informed it that the removal was due to Blue Mail copying another app. However, it is unclear if Google gave Blix enough information to fix the situation or not. Since the app is currently unavailable, we’re going to assume that’s a no.

Blix has troubled history with app stores

While Blue Mail is incredibly popular (and one of the email apps we recommend), it has had its fair share of controversies. Over on the Mac App Store, the app had been removed by Apple after Apple released a product that Blix says was remarkably similar to Blue Mail. Blix sued Apple over this incident.

During the ongoing antitrust investigation into Apple, the company said it does not retaliate against or intimidate competitors. Blue Mail has since been restored to the Mac App Store.

Blix also previously accused Google of poaching its ideas when the latter company announced it would be integrating its chat app within Gmail in a similar form as Blue Mail.

Volach says Blix has been cooperating with authorities related to the ongoing antitrust investigations. It remains to be seen how long Blue Mail will be off the Play Store or if Google will give Blix a detailed account behind the reasoning for its removal.

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