The Universality Effect

Back in the days of newspapers and radio, social psychologists discovered quite an interesting effect: if an opinion was voiced on the radio or written in newspapers, people began to perceive it as common, an opinion shared by the majority.

👉🏻 And that's how this manipulation technique, the "universality effect," appeared.

Thus, during World War II, the German air force was not numerous at first.

However, German cinematography immediately began to dazzle with films about aircraft and their power.

So people formed an opinion about the greatness of their aviation at that point, although it was an artificially created illusion.