Ourika Valley is considered one of the attractions that locals and tourists of the Red City (Marrakech) prefer to spend time at due to its beautiful nature and fresh cool air during the hot season.
Ourika Valley is characterized by its cool weather, waterfalls flowing from its high mountains, and its picturesque nature that remained an outlet for the residents of the red city. In the other hand, Ourika river feeds from the melted snow water on the mountain tops to form one of the most prominent waterways in the Al-Haouz region.
Ourika Valley features small hotels, restaurants, and traditional cafes, all scattered along the roads to the river for those wishing to enjoy local Moroccan Berber cuisine such as barbecue and tajines.
The large turnout of visitors to the Ourika Valley contributed to the creation of a commercial dynamism and economic prosperity in the region, which depends primarily on agriculture and tourism.