Zero to One

"Everything in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. Of you are copying these guys, you aren't learning from them.

Of course, it's easier to copy a model than to make something new. Doing what we already know to do take the world form 1 to n, adding more of something familiar. But every time we create something new, we go form 0 to 1." Peter Thiel.