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Good Afternoon,
Hope you are doing well..
I'm here again,
In a few moments I'll share with you how you can sell what you know..
PS- this is long but I assure you it's worth your time.
only if you read to the end
You see, If you know something and you're not giving it to those that will be of benefit, it's very important that you repent... Lol
Like seriously, you are damn selfish
I still don't understand why you will keep what is worth making other people move from their state of obscurity to their limelight.
Remember, someone also helped you. Sold you what is making you creating exceptional and exponential results.
And you decided not to do the same?
Like seriously?
Alright!
Let me say this now.
I know many people think it's not good enough to sell.
Many people have that mindset.
And this is where you need to have "Mindset shift"
Selling is an act of helping other people to get answer to their pain. Challenges and to fulfill their dream and aspiration.
Selling is not in anyway evil. Get that fact right.
Now, I know what you're thinking.
Because I have been there before.
You have a burning desire to help people and sell transformation to them, but it seems you don't know how to sell it or you don't know what to sell or how to create what to sell.
Come closer, it's pretty simple.
Stay with me till the end and I'll show you 3 fundamental stages to create, design and sell what is in your head like a pro..
If you are in the knowledge based industry, this will work for you Pretty well.
Knowledge based expert include coaches, Consultant, Writer, Therapist, etc.
Any business that has to with imparting knowledge.
If you know that you have something and know something that somebody needs, you are in this category.
Now let's dive into the real deal..
3 fundamental stages to create, design and sell what is in your head like a pro.
1 Pre- Creation Stage
2 During Creation.
3 Post Creation.
Stage 1
Pre Creation Stage
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Pre-creation is when you are formulating ideas on what to create.
And To do justice to that stage very well..
✅ Understand your level of mastery -
- What skill do you have?
- What experiences do you think you have which can be of help to other people.
- You inherited a skill from your parent or your grandma?
- What is your course of study In the university?
✅ You need to understudy a market / your market
-Then, you need to look out for market for the skill, experience and expertise that you have.
✅ Know the challenges people are facing in the market based on your said skill and experiences.
List at least 10 of it.
Where to get ideas of pains these people are facing.
- Facebook group
- Using Google keyword planner
- Twittet trend
- Forum like Nairaland
d) Sieve like 3-7 viable ideas from the challenges and arrange them sequentially in such a way that it will be practical enough for anyone to practice.
-Create step by step solution for the challenge.
Stage 2
Creation Process
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a) What format do you think your audience will like best.
-Text
-Audio
or
-Video
People learn differently. Some learn better with text. Some with Audio. Some with Video.
Don't assume what your audience will like best, do your survey and research.
b) Which vehicle are you using to teach the solution ?
-E-book
-Audio course
-Video course
-One on one coaching
-Group coaching
-Mastermind
C) Duration.
- 30 days.
- Ten Modules
- 1 hr Whatsapp class
- A week Facebook group coaching
- 6 Months support Program
- A year accountability program
Etc.
Stage 3
Post Creation
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a) Marketing - Do you need a marketing materials?
Cover for the e-book or jacket for the video course or you need flier for the class etc
Here, you need to be very professional with your graphics, perception matters here.
Also, where do you think your ideal audience is hanging out?
Whatsapp, Facebook, twitter, IG. YouTube. Website.
Forum- e. g Nairaland etc
b) Advertising and sales - Do you need a paid ads. No need to ask this from you. You need a paid ads to sell tons of it.
A website and sales page? If you are selling these days without a sales page, you aren't yet started.
A sales funnel? You need a super converting funnel that will take your buyers through a journey that will make them to buy.
How do you intend to make People Who really need it to get to know about it?
You see.
Good product won't sell itself.
You have gotta promote the hell out of it.
Promote it shamelessly.
Facebook. Whatsapp. Twitter. IG. Telegram. Google ads. Email list, Chatbot Etc
Find out where your market is and market to them in a language they will understand.
You need some measure of copywriting skills for you to create sales message that will make people get hooked to your offer. You can hire someone like me or learn it by yourself. It's a skill. Anybody can learn it.
Yeah.
That is it.
Go run with it.
And come to give me your testimony.
Remember
*You get something valuable from this?
Lemme hear your comments below.
This was indeed long..but I learnt from it, thanks🙏