Do you like chips? Have you noticed that most of the chips contain only half of the bag if not all, and the rest is filled with air?
Do you watch TV or YouTube videos? These are mediums of advertising. Somebody might be disappointed by the product he purchased recently, because it’s not what it was shown on TV.
This is about products and advertising not politics. I will try to write about the truth and lies about advertising for some reasons that I experience this in everyday living. I may not try to deliver it clearly but this is based on my own experience of the tangible product between what I saw on TV, Internet and or social media.
Marketing Strategies
Instant food products like noodles, 3 in 1 coffee and fast food restaurants paid famous actors to promote their product.
Burgers look bigger or Pizzas might be juicier than real in real life.
A fast food offers unli rice. A price tag might always have .99cents or even might have a buy one take one offer. A headache medicine tells that in just a couple of minutes, the headache will be gone.
A brand that has been selling good products for decades has been built by a business owner entrepreneur. They know how to tell stories about the products as it has been proven by the consumers for a long time.
The Truth
When your brand tells a story, it has to tap into people's feelings and make them believe that it is true.
You are putting into consideration about the product rather than to control his mindset.
Sometimes a brand story is not really the story you tell to people. It is the story of the consumers who gave feedback and reviews about the product.
Reality
Famous actors paid to advertise an instant noodle doesn’t really have it as their meal. They know the dangers of eating instant food. However they have been given favorable deals so they will act as if they really love to eat instant noodles.
A $100 shoe that has been said to have lowered its price to 50% is not really appealing.
Sale!!! 50% Discount. Original price $100. You saved $50.
Seriously? In reality you did not save $50 dollar at all, instead you spent $50 for a shoe.
Consumers Are Skeptical
You might wonder who am I to tell stories like this? Am I a Marketer, Entrepreneur or Investor? Hell no, I’m just one of the skeptical consumers like you.
Do not be afraid of criticism
It’s a natural habit for me to give feedback or frankly to criticize but don't get me wrong. Critics are important to you and me and to anyone else. Admit it.
A brand will not rebrand if they don’t receive feedback and criticism. So criticism helps them to become better and successful.
Sometimes we jump into conclusions if we abruptly receive remarkable critics. We instantly get carried away as if you were attacked by an enemy.
We are not at war, why are we afraid of criticism? Might as well criticize yourself often.
You can kill a critic but you can never kill criticism.
