First Read.Cash Post🖤
A strong business begins with a well-thought-out mission explaining the purpose of the enterprise. A business with a written mission statement has double the return on equity as one that doesn’t have such a statement. For families, the mission hinges on deeply rooted values as well as on a shared vision for the future. Business leaders know that if they don’t deliver on their promises,
they’ll lose their customers. A family that wanders off course runs the same risk with even greater consequences than lost profits. That’s why starting with a clear mission is the first step for businesses and families alike. For example, Cargill began as a modest grain storage facility on the
American frontier in 1865 and has become the largest private company in the United States. Operating in 66 countries, it now provides food, agricultural, and industrial products around the globe and generates revenue rivaling that of Ford Motor Company. Cargill’s vice-chairman described its strategy this way: “As far as how our corporate strategy works, we don’t say, ‘We think the world’s going to look like this, so let’s define our strategy for that world.’ We don’t know what the world’s going to look like. We need a strategy or a set of strategies that can be successful almost irrespective of what the world looks like.”
It is a lot of responsibility to be the largest, to keep an eye on everyone and everything. I am glad I no longer feel the need to be the largest, the best I just want to do what I like to do. Strangely enough, I still plan and keep a diary which is never empty. 🍀💕