the concept of creativity
Creativity can be defined as new and useful ideas related to solving specific problems or assembling and reconstructing known patterns of knowledge into unique forms. Creativity is not limited to the technical side because it not only includes the development of commodities and related processes and market preparation, but also exceeds machines, equipment, manufacturing methods and improvements. In the organization itself, training results, and job satisfaction leading to increased productivity.
Types and levels of creativity
There are many researchers who have distinguished between two main types of creativity at the organizational level, namely:
1. Artistic creativity: so that it relates to the product, whether goods or services, and it relates to production technology, that is, to the basic activities of the organization from which the goods or services are produced.
2. Administrative creativity: It is directly related to the organizational structure and the administrative process in the organization, and indirectly to the basic activities of the organization.
(Taylor) has divided creativity into different levels, namely
1. Expressive Creativity: where originality and competence are of little importance.
2. Productive Creativity: It is associated with developing a machine, product, or service.
3. Inventive Creativity: It relates to introducing new methods.
4. Innovative Creativity: It refers to the continuous development of ideas that results in the acquisition of new skills.
5. Emergence Creativity: It is rare because it requires the development of completely new ideas and assumptions.
Reasons for adopting creativity in organizations
These reasons can be summarized as follows:
1. The changing conditions experienced by organizations today, whether they are political, cultural, social or economic conditions, which necessitate the organizations to respond to these changes in a creative manner that ensures the survival and continuity of the organization.
2. Technical and technological innovation in the field of goods and services, their production methods and the shortening of their life cycle make it necessary for organizations to respond to this technological revolution and the changes that this entails in the organization’s structure and management style in creative ways as well, enabling them to increase their profits and increase their ability to compete and continue In the market by ensuring its market share among competing organizations.
Characteristics and characteristics of the creative personality
1. Intelligence.
2. Self-confidence to achieve his goals.
3. To have a degree of qualification and education.
4. The ability to implement the creative ideas carried by the creative person.
5. The ability to devise matters, so he does not see the phenomena as they are, but rather analyzes them and raises questions and doubts continuously.
6. He has extensive social relations and deals with others, so he benefits from their opinions.
7. Focuses on individual work to show its abilities and capabilities, as there is a degree of selfishness.
8. He often goes through an unstable childhood, which reinforces the rush to prove existence and prove himself. It may be from a broken family, a poor family, or from popular neighborhoods.
9. Perseverance in opinion, boldness, audacity, risk and risk. The testing phase needs courage when presenting ideas that have not been presented before.
10. It is preferred to work without laws and regulations.
11. Creative people tend to have curiosity, research, and dissatisfaction with the status quo.
Management practices that influence creativity
1. Challenge: By appointing the right person to the right job that relates to his experience and skills, and that leads to a spark of creativity in him, and housing in the wrong place leads to frustration and a feeling of threat.
2. Freedom: It is to give the employee the opportunity to decide for himself how to carry out the task assigned to him. This develops self-motivation and his sense of ownership, and in fact we find some managers constantly change goals or they fail to set goals and others give freedom in the name only and claim that the employees do not have The ability to reach creative solutions.
3. Resources: The most important resources that affect creativity are: time and money, and their distribution must be very carefully to spark creativity for everyone, and on the contrary, their unfair distribution leads to discouragement, and the area of the place in which the employee works is the larger the more it moves Creative imagination more.
4. Features of work teams: The more the work team is united and integrated, the more this will lead to further refinement of creative thinking skills and the exchange of experiences and this will be through:
The firm desire of the member to achieve the goals of the team.
Every member's initiative to help others, especially in difficult circumstances.
The need for each member to know the specialized information that other members bring for discussion.
5. Encouraging supervisors: As most managers are always busy, and under pressure from results they miss the encouragement of successful and unsuccessful creative efforts, so self-motivation must be stimulated so that the employee adopts the task and is keen on it and innovates in it. Successful institutions rarely link creativity with specific financial rewards and are supposed to meet the manager Or the supervisor of creative ideas with an open mind and not with criticism, delaying response, or showing a reaction that destroys creativity.
6. Supporting the organization: Encouraging supervisors highlights creativity, but creativity really supports when the leaders of the organization care about it, who have to put in place a system or certain values to appreciate the creative efforts and consider that creative work is the top priority, and participation in information, decision-making and cooperation are among the values that It nurtures creativity.
I also want to be a creative person