Google Trends ... a revolutionary tool for bloggers and marketers to better know their audience

Any e-marketer is well aware that decisions made based on real data and information lead to good results, whether it is in launching a new product / service, or an advertising campaign. Today, there are many free and easy tools that allow users to quickly access, analyze and find trends in huge amounts of data. Google is one of the largest companies that owns this data due to the trillions of searches that are done through its search engine. It is more like a mirror that reflects the world and what it is important to, and how it changes over time. Here comes the role of Google Trends, or Google Trends, which is an indispensable tool for everyone interested in knowing what is going on in the world.

[bad iframe src]

What is Google Trends?

The Google Trends or indicators Google a free web services available to all, in order to keep track of the size of Google search and find out what is the most prominent and most Taatava by people anywhere in the world, where he can marketer mail or business analyst through this service to predict the size of the event Stock transactions in the market, and Google also collects and processes data about search and query requests from each user, so Google Trends is a treasure for bloggers because they are constantly aware of all the topics of interest to users, and on the basis of that, YouTube prepares the subsequent videos and develops a description or title For the video that will be shown.

Why should I use Google Trends?

[bad iframe src]

Google Trends allows you to view the most prominent addresses that the public is looking for on the Internet, in addition to following up the headlines indicators in the event that they become increasing or decreasing during a certain period of time, and through this tool you can make evaluations of different topics in terms of their time, place and popularity, and compare them. You can also classify and detail the search results in terms of time, for example: (year, month, week, day, hour), with specifying the country in which you search for the search results, and you can also specify the type of search in case you search for websites or search In YouTube or a purchase in addition to news or pictures, and you need this tool in different cases such as:

1. Content creation

If you are a content maker working on a site, your own site, or on your YouTube channel or even in the media and social media, then Google Trends or Google Trends will show you the most searched titles by your followers, this will benefit you in creating a topic of interest to the majority and thus attracting the largest segment From people to the content that you will post on your blog.

2. Launching a successful marketing campaign

Through Google indicators, you can analyze and determine the peak point of the topic you want, as these results enable you to predict the echoes of your advertising campaign in your own blog, in addition to the ability to plan it accurately and within a short period of time, all of this will help you to know the matters that affect the results of your work and thus study More accurate and deeper.

3. The ability to search according to audience trends

Monitoring market changes and trends is one of the most prominent features of success and uniqueness of performance, through Google Trends, you can find many opportunities to improve the quality of your services and raise them to a higher level by searching for any topic that is in your interest, in order to understand the user’s orientation and identify the quality of any service Or a product that the customer is looking for, we will give you an illustrative example: We
will assume that you want to achieve a high profit rate by discovering the optimal strategy for promoting a service. Let it be a distance learning platform, Google Trends will provide you with tables and mental maps that enable you to identify all the channels that are used and thus identify Optimized sales territories and allocate your marketing campaigns to them thus avoiding wasting money, time and effort to try other marketing channels.

4. Compare concepts and topics

You can discover which topics are most important to the audience and which are most popular, this feature will help you when choosing the title of an article in your blog or YouTube video on your channel by placing a keyword in the title. Suppose you want to know which is the most common: the phrase "Google Trends" or "Google Trends" and through the comparison we find out that the first is the most used, so it was adopted in this article.

How Google Trends works

Google has a very huge database, and all the information that you search for and enter into in Google Trends forms part of this database, as the search tool in Google Trends collects, organizes and documents data with the processes that occur across different sites and platforms such as YouTube and others.

But the addresses that are searched for within a short period of time, in addition to personal information and sparse topics, Google Trends deletes searches for them and is satisfied with the most popular concepts, so when searching Google Trends for a specific address, the search tool forms a graph that contains a variable that represents the search value For a specific concept.

In short, Google Trends provides you with a wealth of information that shows your audience's preferences and behavior online.

How do you use Google Trends?

1. Put in the search box on Google (trends.google.com), on the main page we will see the most recent news and people who have been searched for, and you can change the region in order to find out what interests the audience anywhere in the world, from In order to build your next videos if you are a video blogger, consider the dynamics of popularity index, which indicates the most growing search queries and changes by topic and number of news articles, and this is extremely important in order to attract the attention and interest of the audience, whether in The media or on various social media platforms.

2. It is very important to give the video the correct name when it is ready for publication, as the follower can find this video through the metadata or meta data that is represented by the title and summary or description and the elements of the video or post.

3. Put in the search box on Google Trends any word you want to put in the title, for example if you put the word blog, you will notice the changes in the popularity of this word and its popularity through the existing graph after you search, where it can be tracked through four factors They are: area, time, search location and category.

4. In the event of publishing on YouTube, it is advisable to choose the most popular name, the increase in growth and the largest percentage of the number of times searched, which increases the number of views.

5. Another useful feature is also comparing phrases and words. If you are confused when choosing the appropriate video title, Google Trends will help you to choose the best name through the number of searches, and below the graph you will find the popularity percentage of the word that was searched in the area that You have chosen.

6. You will notice the presence of three buttons or options on the right corner of the graph, do not neglect them, they are very important, as they provide the ability to download data in the form of excel tables for the purpose of organization by clicking on the small arrow facing downward, and the small arcs help to strengthen and document the link to the site And the other third tag helps you share videos and information on Facebook, Twitter and Linkedin.