How We Increased Organic Traffic by Over 50% by Using Technical SEO Updates?
The term technical SEO often takes you to the website owners' squeamish. While the technical SEO has main focus is on how well the search engine can wriggle and index your web pages. Technical SEO experts have this role to increase organic traffic by solving the problems.
5 Technical SEO Problems And Their Solutions That Increase Organic Traffic by Over 50%
Problem 1. Broken Links & the 404s
Broken links are the hotlinks that focus on a page (404 pages) that's not active. Program algorithms are designed to acknowledge this and may demote the ranking of the websites that rack up large amounts of internal 404 links.
Solution: You'll avoid this by taking a daily watch on 404s that Google finds on your site using the Google Webmaster tools. Also, you ought to carry out regular house cleaning on your site to make sure that you have the minimum 404s by implementing 301 redirects when moving the resource from one URL to another, combining heavily alike pages.
Problem 2. Overlooking 301 Redirect Best Practices
If your site is linked to other sites employing a mix of two URLs, you'll hack your ranking potential in half. Technical SEO experts now take a look at this problem.
Solution: choose the domain you favor and implement a 301 redirect on all the instances of others, pointing that redirect to the domain you trying to hunt out, to extend all of your ranking potentials.
Problem 3. Shady Link Building
This is a big issue that some technical SEO experts still run into – Buying links from SEO agencies. Google considers this as an unnatural linking practice with specific reference to the sites which accumulate a lot of artificial links and simply try to operate the search engines to rank higher with the help of Penguin algorithm update.
Solution: make sure that you link to the sites where it looks natural to do so and vice versa. You ought to not pay for a link unless it is a sponsored-type link. And, if you're doing this, the link should include the attribute otherwise, this might additionally risk setting off a red flag to Google.
Problem 4. Hreflang Tags
What are Href Lang tags? Well, these tags are used for Google to understand which alternative versions of a page exist in different languages and countries. As an example, If you want to let Google know what the Spanish equivalent of your .com homepage is, then you'll use one of these tags to do this.
href Lang tags add the identical way as canonical tags, showing when a reproduction version of a page exists.
Solution: Create a link between the main page content on your site and thus the content on your international domains. Founded these tags correctly for all the core pages with country-specific variations – all the merchandise pages, the house page, etc. this might facilitate your pass trust across your sites and improve the way Google crawls these pages.
Problem 5. Robots.txt and Sitemap.xml
This is another big technical SEO problem of not helping the search engines and the technical SEO experts. The search engines have only a troublesome and fast amount of time to crawl sites on the web and helping them to efficiently crawl ensures that all your important pages get indexed. a typical mistake made by some companies isn't having a robots.txt file for the website to identify which pages or sections of your site you don’t want the spiders to crawl.
Solution: ensure to include a robots.txt file on the thought of your server which includes sections/pages of your site that you don’t want to appear in the search results. Also, include a curated sitemap.xml file that can help you outline all the unique pages on your site. this might eventually help Google crawl it more efficiently.