9 Reasons Why Email Marketing Is So Important

While the other digital marketing strategies have changed, a constant question is "is email marketing still important?"

In short it's a yes. A well-planned email marketing plan can help to connect and reach your intended audience in a customized manner and boost sales for a low cost. Similar to how other media platforms and platforms have evolved in the past, email marketing tools offer your company the capability to connect with customers more easily than ever before.

Below are the top nine reasons for the importance to email marketing, and the ways they could aid your company:

1. Keep in touch with your target audience

Emails are able to keep customers updated. They can check their email at times suitable for them. This can give them the impression that you're considering your customers. The email could be as straightforward as sending: "Hi, you're on our mind, here is a special offer!" or "Here is an update on what has been going on here in recent weeks." People who have joined your mailing list signed up to receive these emails. Therefore, they are likely to enjoy the messages (as as you provide them something they can read) and they will improve the engagement of your customers.

1. Connect with customers in real-time

According to Litmus the study found that 54% of emails were opened using the mobile device. This is an important number and should be considered in any marketing plan. A growing number of consumers use mobile devices to access not just emails , but also other kinds of information and media. In addition good-designed emails result in better conversion rates for mobile than any other media. Get them on the move!

1. People are attracted to emails

For quite a while now more than 40 years email has been a type of communication. As the years go past, it has quickly become one of the primary methods of communication. We've all been taught to respond to emails in some way. This could be to respond to the email, forward it the email, or to click on other information contained in the email, to delete it or purchase something or join a club. We are prone to do things through email. This is why you should make use of email to direct users to your website or to take the phone to call or any other call-to-action. In reality, more than 25% of sales last year were due to marketing via email.

1. Marketing through email is easy to track

Many email marketing software tools have the capability of tracking what happens following you have sent your email marketing campaign. It is possible to track the delivery rate and bounce rates, as well as unsubscribe rates, click rates, as well as open rates. This will give you an understanding of the way your email marketing campaigns are doing, what ones to modify or eliminate completely. These numbers are not to be overlooked. They're an essential component of your marketing strategy in general. While there are many studies and studies that offer "optimal" numbers to aim at, the final decision is based on your industry and customers. If your customers don't only require but want daily emails, then you must offer them. But sending excessive emails to customers who only want one per week will result in your unsubscribe rates rise. It's all about understanding your customer and delivering valuable information.

1. It's also affordable.

We know that you've been eagerly awaiting our answer to this particular issue. It is possible to reach a huge amount of people at a cost of less than a penny per email. Its cost for (possible) convert is quite low for email marketing, that I am unable to imagine that every business doesn't take part or communicate more frequently.

Marketing services for email such as SendGrid cost $0.0006 cents per email at their level of Platinum Marketing Email. Mail Chimp lets you mail up to 12,000 email messages every month at no cost. They also have larger monthly plans for businesses that are growing with up to 600,000 . subscribers and plans for high volume senders for anything beyond that. Another company that offers email marketing, Vertical Response, offers free email marketing for up to 4,000 emails per month and 1,000 email addresses. Vertical Response also offers subscription services for senders with higher volumes.

Therefore, even though it is a great way to increase your ROI, it's an excellent idea to employ an individual to oversee these efforts. As per Shout It Out Designs, for a database of 15,000 email addresses the company will spend approximately 152 hours each year in managing the campaign. This could include writing drafts, drafting, scheduling sending emails, etc. of emails, as well as providing answers to any questions regarding coupons that aren't present or other issues and maintaining the database such as adding or deleting members as well as updating their information, among other duties.

1. It allows for targeted messages

Let's discuss what the significance of marketing via email in relation to lead nurturing, which is often known as the marketing of leads via email. The principle here is that your customers are at various levels of the buying process. There are those who are in the contemplation stage while others could be in the research and compare stage, or who are ready to purchase. The creation of buyer personas can assist you in determining what type of content you need to develop for each stage.

The segmentation of these customers into the appropriate marketing lists can help businesses reach these groups more effectively. Customers require information to help take them into the next purchase phase; and pushing the right information can accomplish that. It's all about moving customers through your sales funnel, but not so fast as you can however most efficiently.

1. Enhance brand awareness

But, it's not the only one that can help increase the visibility of a brand's image. The fact that a prospect or customer has an email address is a sign of that they have shown an curiosity about your company. Email marketing offers you the opportunity to boost the interest level, as well as brand's visibility, by remaining at the forefront of your mind.

It's not a requirement that you should send out four emails a day to every customer. It's a great strategy to cause customers to dislike your company... instead you can try an email marketing which promotes your involvement within the local community. A lot of companies attempt to sell, market, advertise their products through emails, but completely do not consider the branding awareness aspect. When they do this they're also hindering the most effective way of building trust among customers and adding a sense authenticity for their company.

1. It's appropriate

Selling, selling or selling...

One benefit of email marketing is the ability to market your products when you go about the process in the right way. It is crucial to utilize every customer's data and other information you have. Giving customers special offers for their birthdays or telling them that your favorite meal is 50% off is more efficient than just giving them an offer.

This strategy for marketing via email could incorporate seasonal promotions that allow you to advertise the holiday season as well as an annual sales. Make sure you make it clear that there is a deadline with any offer. Customers are more likely to buy if an offer expires shortly.

1. Everyone (almost) uses email

A Hubspot study shows 90% of customers utilize email. This alone ought to suffice to make you want to investigate the tools. If your business isn't responsible for the remaining 9 percent (hint that it isn't) Email offers an amazing opportunity to connect with your customers. You can not only provide them with discounts, promotions or new products more, but they can also send these emails to anybody they'd want to. A great approach to marketing through email would be to motivate customers to share promotions whenever possible. Do you remember brand recognition?

Email is especially popular in the B2B industry since it is the most popular form of communication used by 73% of companies.