Video games make us feel like we can do anything. These virtual worlds of limitless potential allow us to transcend the realities of everyday life as we become heroes. They give us the sense that we are in control of our own destiny.
Games are good simulations of life: Players earn rewards to accrue worth, climb the ranks and achieve status. These goals are something on which gamers place extraordinary value, and every week, gamers spend an average of around 30 hours playing games, interacting in game forums and participating in game streams. They also spend considerable amounts of money on in-app purchases, such as weapons and armor, for a variety of purposes that upgrade their gameplay or simply look cool. They can even pay to accelerate their progress and reach higher levels more quickly.