Would you blow your entire annual selling budget on only one ad to run once throughout the Superbowl?
Of course you wouldn’t. you recognize that individuals seeing your message one time wouldn’t be enough.
Then why can we tend to pay our time and greenbacks on single-shot selling, instead of continual messages?
The answer is… most people simply don’t understand any higher. Or, maybe it appears boring to repeat your message over and over and over and over.
But the reality is, your fortune is within the follow up!
This past weekend I visited hear {direct selling|marketing} master Bill glass cutter (my marketing mentor United Nations agency runs Glazer-Kennedy camp (along with Dan Kennedy) speak at a conference here in l. a. . throughout his speak, he shared with the audience however he spent the previous couple of decades of his life running Baltimore’s #1 retail men’s mens store, Gage Menswear, together with his late father.
Bill talked regarding one in every of his 1st unsolicited mail campaigns, and the way throughout the design stages he declared to his dada that they were about to mail a special promotional provide to constant list not once, not twice, however thrice. His father was dismayed and loud at Bill that he was crazy and was wasting their money!
Bill persisted and mail-clad all 3 items of the campaign. Well, their results discovered that mailing the precise same provide thrice not solely raised their response, it DOUBLED their response! Pop was floored, and he certain was delighted with the flurry of sales that came in. From that time on he conjointly sure Bill with their selling greenbacks.
Why will repetition your message work? on-line newsletters writing
It’s simple… folks area unit inundated with messages each day. Last datum I detected was every folks sees over three,700 distinct messages a day! meaning you wish to repeat yourself over and over if you’re about to break through the litter, really get their attention, get them to browse or listen and find them to reply.
Your assignment is to currently investigate all areas of your selling and advertising in your business, and see wherever you wish to feature some follow up.
Some fast places to seem at:
Your Ezines – area unit you business enterprise your ezine enough? Once a month simply doesn’t cut it any longer. you must be reaching out and “touching” your prospects and customers a minimum of once every week, if no more. (If you’re running out of concepts or you’re unsure the way to try this while not bugging people, my ezine system takes care of that for you!)
Teleseminars and Live Events – once promoting events, you’re about to would like more than one or 2 announcements or mailings. As a general rule, once I’m extremely attempting to top off a teleseminar (phone seminar) I sent out a minimum of 3 emails dedicated to the promotion. For live events, you wish dozens of messages, and well previous time. Most of the trainers i do know begin selling no but six months previous any live event they’re hosting!
One-on-One selling – If you cold decision or send letters to prospects, what percentage times area unit you following up? Don’t be afraid to decision or mail once more. i personally have finally skilled a proposal when I’ve been contacted many times, and was glad the seller took the initiative to follow up.
Advertising – rather than processing your budget on a couple of giant ads p.a., attempt running a smaller ad far more often! conjointly most publications, each on-line and offline, can sometimes provide you with massive discounts for getting over one ad at a time. (I try this with ads in my very own ezine, good person selling.)
Remember, several selling specialists United Nations agency check of these ways say that repetition is that the key. therefore don’t even feel you have got to be artistic along with your selling – simply spoken language or mailing constant factor over and over is best than not spoken language it or mailing it once more.