Coronavirus outbreaks threaten both human life and livelihood. Lockdown started all over the world in the early days of virus control. Due to this the problem of livelihood became evident. While large businesses have survived in the same way, small enterprises have suffered severely. Those who survive, their condition is not good. The US Chamber of Commerce's entrepreneurial support company Co has revealed ways to grow the business in Corona.
1. Being tactful in digital marketing
There are thousands of ways to market digital. Some of these can be done for very little money or for free, such as writing a blog or sending an e-mail newsletter. It is better to be aware of the cost as the business situation is not good. Before spending, you have to think about whether it will be profitable or not. The work will be saved, so there will be no waste.
2. Understand the status of the buyer
In order to maintain physical distance, people reduce the number of people going to the market or gathering somewhere, but they are still active on social media. There they told stories, shared happiness and sorrow. In this situation they need to focus on their online activities by determining the target buyers. This will give you an idea of what kind of product the buyer is looking for in the product, and how much money they can afford.
3. Welding online sales strategy
There is not much difference between talking directly and talking on the internet now. You have to practice speaking fluently thinking that the camera is the buyer. Rather, in order for the buyer to understand the exact form or quality of the product and listen to the seller, he must pay attention to the quality of the camera, the lighting of the room and the consumer device. Product usage, benefits — all these can be added to the product. In this way one can create one's own position among the buyers. Buyers are likely to call everyone who looks appropriate, if there are only a few.
4. Virtual events to generate interest
In addition to organizing virtual events to create reciprocity, rewards can also be given according to ability. Even buyer questions can be answered with expertise. In this way the interest of the buyer towards the product can be maintained.
5. The daily work of the seller is to inform the buyer
Even if not sold, the connection can be made at that time. The best way to do this is to keep buyers and the market informed of what's going on in the business right now. Suppose you make shoes, but now the production is very low, again what is being produced is not being sold. In this case maybe you are designing a new product, show the picture of that design to the partners. In this they will be associated with the journey of the product and will be interested in the product.
6. Creating truthful and transparent relationships with partners
Everyone is in danger of the epidemic. At this time, the most intelligent thing to do is to keep in regular contact with buyers, employees, suppliers. You have to speak for yourself, you have to listen to others. The relationship will be beautiful if the real situation is known.
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