At present, writing articles, whether short or long considered to be important in the field of business making a website or selling products They all need articles to attract attention. or create a feeling of resonance for the reader the most For this reason, writing articles can be a part of doing business. or business support as well
So today, Am2b Marketing would like to recommend techniques for writing articles to get the reader's attention that everyone. It can be done for everyone to read and use. Or apply it to suit your article writing guidelines as follows:
1. Determine the purpose of the story before writing.
Always before you start writing something to pass on to others to read. The first thing you should do is determine the purpose of the story you are going to write. that the story must be written in what form How does it make the reader feel? Or what do you want readers to get from reading your articles?
By defining your purpose before writing an article, you can choose the right way to tell your story. And make writing articles with a purpose, not getting lost in the issue. This will make your readers feel more in tune with what you set out, such as educating writing. You need to choose a style of writing that uses formal words to create a sense of credibility when read. That is considered the purpose that was set before writing the article itself.
2. Use the 5 W+1H principle
Techniques for writing articles that are interesting and appealing to the reader. You need to make the story accessible to readers. Or imagine as you can easily write. From using the 5 W+1H principle or using the Who (who) What (doing) principle Where (where), When (when), Why (why), How (how) came to help in explaining to create imagination for readers step by step. It is an episode that will make the reader understand the story easier to read. This method is often used in many ways. whether it is filmmaking novel writing or even making a general TV show Choose this method to create an interesting story and make it easier for the reader to understand.
3. Summarize the end to impress.
In addition to starting to write a good story. Summarizing the story you've written can make you feel good. to readers as well which is the impressive ending that you have to create Must be able to impress the reader Can tie the mind of the reader to feel like the article. Or would like to follow your articles longer in the future?
You can create a positive impression by writing a positive summary. Encourage them to live, work, or show that you are one of those people who have similar ideas to readers. which creating a memorable conclusion need to be consistent with the story and the purpose of the story you have made so that the summary of the story you have conveyed is related to the content that has been written previously.
4. Tell a story with a peculiar point.
Storytelling has a peak. Or the point that creates a reversal caused by the decision to choose one thing to be part of the article that will cause different results. which can be created at least One point for the story to get to a turning point that will cause some readers who are facing the same problem. or similar problems Each can decide what they should do next, will do as the author has said. Or create a new, possibly better approach for yourself by reading the article.
which is important for creating a peak The turning point in article writing is that you shouldn't confuse the story with a peak. With creating an impressive ending of the story because of the peak or turning point that cannot tell what readers will encounter in the future. but will tell only what the author has been through What will be the results that readers have chosen from now on? This part is considered to be the part that can inspire the reader as well.
If you can only give readers 4 techniques for writing interesting, it's too little. So let's continue with 7 copywriting techniques you should know. For people who want to write to promote marketing. Or write to advertise your business.
1. Sneak into the mind of the reader
Techniques for writing articles Many people may view writing as making sentences. and the selection of beautiful words to use But that's not all of writing. Because good writing is not just about creating beautiful words. but must be able to write into the mind of the reader And writing in the mind of the reader is the best way to understand the reader. Use the words in a way that the reader will understand. and can reach readers even after reading only a few sentences
2. Promote products by matching features with benefits.
What will best convince the reader? is to tell what the reader wants to know when they embarked on a search for information Therefore, when writing for promotional purposes, you should not miss out on the features. that your product has along with the benefits that have been obtained from those features
3. Be specific
If your copywriting is filled with prologue That has nothing to do with the product. Let me tell you that your copywriting is boring to the viewer. Therefore, copywriting should be designed to be specific. show to the audience or the reader knows what this is In what direction do you want to communicate with your readers?
4. Write to people who mention you.
People today are in the habit of searching for information before making a purchase. or more services If you are one of those people who want people to be confident in their purchases. and your service Don't forget to include the words that people mention about the product. and services to write and broadcast to those who are interested in reading