Hope

Hope is intangible but ever present. Hope is the will to conquer all obstacles, the blind belief that the next sunrise will bring a new day. Hope is something we feel, but it's also hard to describe.

This priceless gift is captured in our new commercial for Hope Alive and like everything else, it's hard to describe:

It's living free, loving deep and breathing easy.

It's feeling safe, knowing everything will be alright in the end. It gives us strength. It gives us purpose.

It helps us see the light through the darkness and makes us believe that even when things get rough, they'll work out fine in the end.

Hope is the most resilient and necessary of human capacities. It is what allows us to creatively deal with challenges, to carry on when others would give up, to live up to our ideals and even strive for more.

Hope means resilience in the face of fear, defiance in the face of oppression and action in the face of uncertainty. It is fueled by love and a belief in a better future.