The company usually unveils the most important products at the September event. Due to the coronavirus epidemic, this time there will be some differences. Apple will take some more time to unveil the new version of the iPhone, Reuters reported.
The US company unveiled the new iPhone as well as the new Apple Watch and iPad at the September event.
Apple said the event will be streamed live from the Cupertino campus in California on the organization's website.
"Time flies," the organization wrote in an invitation letter to the media.
The company usually hosts new product launches on Apple campus in the presence of hundreds of journalists. In the reality of coronavirus, this time Apple is organizing the event virtually.
The company’s marketing chief tweeted a teaser video of the event. It shows the unveiling date in augmented reality format. This suggests that the show may have something to do with 3D.
Meanwhile, investing.com analyst Harris Anwar said, "I don't expect the iPhone 12 to be part of the unveiling at the event. The expected 5G support has caused so much excitement that time is of the essence here and the company may suffer due to this delay. ”
Analysts believe that Apple will organize a separate event for the unveiling of the new iPhone.