Blue Monday and the sadness

Statistics are something you get down to in the smallest detail in the world. From natural events to sporting events, to education, to how many beers you drink during the month, everything has a statistic.

Blue Monday is proof of this, according to Cliff Arnall, (I leave you the exact link where he explains it) the third Monday of January is usually the most depressing, because of a series of factors that when put together, we have a whole cocktail of negative emotions and hopelessness. Great.

It may well be because the mirage of the party and the excess disappear, and the return to reality is a fact, and how to forget that already after the first week of the year, the New Year's resolutions become just a memory. Anyway, the new year is a determining factor to say that today is not the best of all.

To add more spice to this sauce, we are going through another complicated time with the pandemic and its new strain (which I don't even know what its current name), are wreaking havoc with a significant increase in cases due to you know, the excesses of the end of the year, where after 15 days, is where you see the consequences, (believe it or not in the pandemic, there are many people sick just in these days) so Blue Monday has a special touch this year.

Great people

Although leaving aside that magic formula of the good Cliff Arnall, statistics are numbers that can not be completely reliable, because naturally there are many important variables to know that today may well be the happiest day in the world for someone (why not be optimistic?), or simply a normal day for the average citizen.

Anyway, this curious statistic also has a turning point in which it loses a lot of strength, because of the genesis of its being. This formula is born through an advertising campaign of the travel company Sky Travel, which does not exist. So once again we see how marketing is present even on the "saddest day of the year". Let's say that to market and advertising, we can include it with days like St. Patrick's Day, Thanksgiving, Valentine's Day, and even Mother's Day, a perfect excuse to generate profits.

It is still fanciful to call it the saddest day of the year, and yet many companies offer any kind of discount, that leads them to have a higher number of sales using a sad day. That's what I call strategy, shady, but the strategy. So if you're not having the best day, at least take advantage of the deals stores can offer to make you feel better.

No matter what point of view you apply for this day, well, being sad today doesn't make you trending, you can always count on someone who wants to help you. If, on the contrary, you feel good, that's the idea, and if you know someone who is not having such a good time and needs a voice to listen to them, be that voice, we never know the impact we can have on the world.

So, if you didn't know there was the saddest day of the year, you already have a good reference and relax, it's not a prerequisite to be sad today just to celebrate, bring out your best smile, and... Let's move on, and if it's still not enough, don't worry, there will always be better times.

Lead image by Deepu B Iyer on Pexels

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