Media plays a prerequisite role in a country. It highlights what's going on in a country. It puts light on the dark and the bright side of the society at the same time. It keeps us touch with the contemporary period. With media we can share information to support the cause or issue we feel strong about and to participate in the things happening in world. Without media, social, ethical, environmental and political ills would have minimal visibility.
Media has effects on politics. According to the study from PEW RESEARCH claims that 62 % of people get their news from media. Media influence in Political campaign has increased tremendously. Media has effect on society. Almost the quarter of the world's population is now on Facebook. On Facebook, people can chat, can create publications and entire world can see their views. Media has effect on commerce . Companies see the importance of using social media to connect with customers and build revenue. Media effects world of work. According to CareerBuilder's 2016 social media recruitment survey, 60 percent of employers use social networking sites to research job candidates. A 2013 survey by Pearson Learning Solutions reported a significant increase in the use of social media in learning. Blogs, wikis, LinkedIn, Twitter, Facebook, and podcasts are now common tools for learning in many educational institutions. More than this ,One of the effects of social media is encouraging people to form and cherish artificial bonds over actual friendships.
Chronic users of media are more likely to report poor mental health, including symptoms of anxiety and depression. Comparing yourself to other people is a sure path to anxiety, and social media has only made this easier to do. The other negative impact of media is cyberbullying. Now people can bully others online---anonymously or not. A stranger makes your fake profile and blackmail you later. We put our best on social media so it's not realistic.
I ll like to conclude saying media is neither good not media but it is the use that makes it useful or harmful. Willam Shakespeare says "There is nothing good or bad, but thinking makes it so”.