Psychology

ideas from a number of academic disciplines, particularly BE and Social Psychology (SP). According to the American Psychological Association, SP "is the study of how individuals affect and are affected by other people and by their social and physical environments." Classic nudge concepts from SP include social norms, commitment, and priming, among others. Nudge ideas that are more associated with BE include defaults, decoy options, and framing, to name a few. (For an overview of nudge techniques, I would recommend Dolan et al., 2012, Sunstein, 2014, and Johnson et al., 2012.) Nudge research and practice has combined BE and SP under the umbrella terms of applied "behavioral science" or "behavioral insights."