Davido's rise in music wasn’t a natural one. Nobody in his immediate family had been a musician but in his teens, he developed a passion for music with his cousins B-Red and Sina Rambo. He initially started producing music for other people but soon after started performing on the tracks himself. As this passion developed he made a bold decision to drop out of college to pursue music full time, a decision which did not go down well with his parents. He continued perfecting his sound and the turning point came when he released the single “Dami Duro” in 2011 “the song blew up and took over Africa” he recalls. The success of the song gave his parents reassurance that this could be a viable career and approved his music as long as he later finished a degree. This gave him the impetus to work even harder to make it work and he graduated from Babcock University in Ogun State Nigeria with a Bachelor Of Arts Degree in Music in 2015 whilst continuing to produce music.
In the years that have followed Dami Duro “things have continued to go up and up” Davido says. He has released a list of songs that have consistently topped the charts and defined several cultural moments for Africans on the continent and in the diaspora. Bigger Endorsements have also rolled in as he had worked with many high profile brands including MTN and Guinness Nigeria.