The survival and progress of a business is largely dependent on the understanding and acceptance accorded to it by society which much have an awareness of the practical implications of the demands on business. On the other hand, business must also be sensitive to the dynamics of social change, which more often results in problems that cannot be solved, unless they are considered in ethical means.
Society must contribute to the development of business withinnits sphere of influence. It must look at business as a transforming and regenerating force within itself experiencing social change. In this regard , society must work from within for changes. It must serve as an instrument for business development. Much progress has been attained in practicing ethics in business, yet much remains to he done. It is duty of every individual to defend what society has attained and demanaf that business continue its ethical practices. Business ethics is not the end, it is the beginning of business practices. However, some businessmen take it for granted. To grant business certain privileges does not mean giving it the right to change the structure od society. It is expected, on the contrary, that business will strengthen the protection of individual freedom within the framework of free enterprise system. Society must insure that every person enjoys a full life. But this undertaking requires the support of the people. In this regard, there should be no conflict between societal demands of business and the maintenance of individual freedom. Enjoying freedom is like occupying the high ground, not only of life, but of society itself. However, too much freedom could contribute to the destruction of society. It is in this aspect that society can contribute to business undertaking. However, the events of the past decades severely challenged society's contributions to business as they witnessed its significant shifts in individual's sense of values. In addition, society must recognize business as it is from itself. Business, in turn must recognize the rights of the people it employs and serves.
Business is everybody's business.
If society is to contribute to business development, then iy must accept business as part of its being. Such relationship is wrapped in the myth, dream, aspiration, and ritual of the people. It seems obvious that business development requires freedom, which in turn require courage. Business is going to continue its unethical practices until society provides the environment for its prevention. The people creates business opportunities. In turn such opportunities determine business practices. Thus business practices are actually done by the people themselves for this is how society works. In the same way that this aspect could help business in its development. Unless society do something to improve its conditions, business cannoy do anything to improve the e onomic and aocial life of its employees. Sgould the requirements of the future outweigh the demands of the present of business? The future is determined by present events. It is people that permit a social environment to develop which breeds unethical behaviors among businessmen primarily because of the morally, socially and culturally disoriented society. Some businessmen have proven themselves dishonest. Society must, therefore create the proper environment for the people or reflect the values of its people. In turn people's values reflect business values. It qas for this purpose that society the concept of government which later on created the bureaucracy. Unethical practice in business is deeply rooted in society and is pervasive in human behavior. Thus society must concentrate on understanding the nature of human being after all, business is managed by people. Business goals should be achieved not only with respect for laws. But in achieving individual and group desires. Although many would agree that in practical terms business needs less intervention from society.
There is always Ups and downs in the business the important thing is you never give up on the business. Moreover the reality of business ethics to a business by society surpasses understanding. Such understanding however might further strengthen ethics consideration and joint endeavors to create a better situation in the implementation of business ethics.
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