Your organization relies on the efficient exchange of information, and so do your employees. But 66 percent of businesses lack a long-term strategy for their internal communication between companies. That is why it is important to give your employees importance to business internal communication to work productively.
What is internal communication?
Communication matters. We have a basic need for exchanging and receiving knowledge in every area of our lives. We can't make ourselves known, communicate with our peers, and eventually attain our goals without effective communication. In the workplace, where collaboration determines the performance of individuals, teams, or even an entire organization, this is especially applicable.
This is what we mean by 'internal communication': the ability to connect with your organization's other members and their ability to interact with each other.
It's a basic notion, but one that has a big impact on your business's health. A business contact underpins almost every part of your daily operations. From leadership to staff training, few operations, project collaboration, and resource management do not rely on the effective exchange of knowledge and ideas.
It's worth taking a moment to discuss why any organization should care about its business internal communication to understand this fully.
Why You Should Care About Business Internal Communication
1. Communication helps workers meet their need to connect
An integral part of our daily well-being is the ability to interact with our peers. Human brain activity scans indicate that our brains neglect to care about other people and what's going on in their minds while we're not occupied with an active assignment: their feelings, emotions, and ambitions.
In brief, human beings are hardwired for social interaction, and communication is the lifeblood of connection. Our interpersonal relationships depend on exchanging knowledge back and forth; the sharing of interests and beliefs on a greater scale is what makes us feel part of things bigger than ourselves. And this is as important to our working lives as it is to our personal endeavors.
For business leaders, what does this all mean? Your workers must communicate. If for whatever reason, they can't, they lack the right instrument or platform, or they don't feel encouraged to speak up, then their basic needs aren't met. They're sad, probably, and this is something you're supposed to worry about. Not only for the sake of human dignity but also because less productive and more likely to leave their jobs are dissatisfied employees.
The reverse is also true. On the other hand: a workplace with good business internal communication is more likely to make workers happier, leading to greater efficiency and productivity.
2. Engaged workers are the best workers.
As we've developed, having good communication channels and the culture to support them is vital to your employees' well-being. But if that's not a good enough motivation for you, consider this: the workers will be more involved with their jobs and with the organization as a whole when you get business contact right. And research has shown time and time again that committed employees are often better for the bottom line.
MIT research has also shown that their organization is informed by the most active workers and has more direct contact with their managers. Yet only a small fraction of the workforce is completely engaged in most industries. Fifty percent of workers are unsure about the company's course, while 84 percent complain that their leaders don't get enough details.
The idea of completely involving your entire workforce can seem overwhelming or impractical, but modern technologies can provide substantial assistance, as we can see. And it is an aim that is worth achieving. When your employees have full knowledge of the mission of the organization, and you have encouraged them to engage in company-wide discussions, they are personally involved in the company.
3. When there is a mistake, the whole organization suffers.
Since good communication is the foundation of so many facets of modern business, issues can arise in its absence. The chaos extends far beyond that lone worker if an employee has a problem that prevents them from sharing or getting the information they need. This affects everyone who depends on that person and, in turn, potentially all the individuals who rely on them.
In short, the organization ceases to operate as it should when the employees can not interact properly. This can lead to costly mistakes. While many factors can lead to communication issues, a lack of investment in the right resources and networks is one of the most common causes.
More than a third of employees around the world claim that obsolete systems and procedures make their work more complicated than they should be. This view is much more likely to be held by frontline workers, which is hardly shocking when you realize that most frontline contact still depends on pencil and paper. Whether you keep up-to-date with communications technologies, it would definitely the younger members who will benefit from it.
Having this happen needs everyone in the company to make a concerted effort. Take the time to consider the change that is required. For what you want to accomplish, create a clear vision and share that vision with your employees. Give a voice to them, listen to their suggestions, refine the strategy. It's an entirely feasible target if you do this stuff.
