Are you a victim all the hiding persuader? we are all influence firm will realise by professional persuader, the men and women of advertising.advertise have something to sell and they use a number of ways to persuade us to buy their products. They spent millions of naira every year studying human behaviour so that they can control our choice effectively.
shooting killing and fear are common to nearly all of us and advertiser take advantage of these emotions. For instance for instance most of us need security and 1/2 before flower with others we also want to be held a successful and attractive by playing on feelings like this, advertiser make us believe that we need I want certain product because they will improve our lives in some way, for example, toothpaste maker double their cells in a few years by making people feel uncomfortable about their teeth and breath. unless you had less bright and white teeth you could be a social misfit. Another interesting example of emotional manipulation can be seen in the advertising of beauty product, an advertising executive who has said that women will pay 100 naira for skin but no one than 10 naira for a cake of soap.the reason is that's some to make them clean. however couldn't promise to make them beautiful do you man are buying a poem is another word to cosmetic manufacture are not only selling cream, but hope pass the most ambitious method of advertising is the use of sex appeal. Some advert promised success with the opposite sex, if you buy a 40 you will get the man or woman of your dream for example, an advert for impluse product tell us impulse made me my man favourite. Sex appeal is used to manipulate men as well change to ego, it will change your life say the man in the advert. Surrounded by beautiful woman in other advert. Aimed mainly at men , women are used to sell product not normally associated with them research has shown that the image of an attractive woman is always an effective way of advertising. show me sit on new car or she may lie at a man's feet stroking his new socks.
Whatever she does animal cell women are used as object to attract male customer even colour is used to manipulate our choice. A company did a test to see if people were influenced by a product packaging. Firstly they give a group of women three different boxes which all containing the same washing powder. Then they asked them to try out the different washing powder and decide which one was best. After they have use the product many woman state that the only one in the billions yellow bus was too strong while the one in the blue box left their clothes dirty. The best of all according to months of women was the washing powder in thirth box, which has a design of soft colour on it. Next time you buy something ask yourself why you choose that specific product. Are you being persuaded that you need something by the men and women of advertising? Adapted from the hidden persuaders by me.
