Creativity and innovation have become necessities in the business world, as the traditional marketing of your product or service no longer attracts the minds and eyes of consumers to you, creativity and innovation help to sustain your presence in the market and to create a distinctive brand.
Creativity is also a major contributor to the creation of entrepreneurship and entrepreneurial behavior, remember that efficiency and experience are not sufficient for your survival now, there are many examples of creativity and innovation in commercial enterprises, where creativity has become its main content, where creativity is manifested from the beginning of production to marketing and distribution.
Numerous studies revealed that the birth of new ideas, that is, the presence of creativity and innovation, greatly affects the increase in production, the creation of new products, and that the companies that innovate are the ones that open up more markets, achieve better returns, and provide job opportunities, which affects the country's economy positively.
In most institutions, there are two types of creativity: technical innovation, and administrative creativity, technical is related to production processes, methods used in it, marketing processes, and how to promote the product ?, administrative is related to the way the institution is managed and its strategies.
Examples
Pandora Jewelry Campaign
The company “Pandora” is a Danish company founded in (1982) AD, founded by “Winnie Lilijeborg” and “Bear Envoldsen”, that company works in the field of manufacturing and retailing jewelry in more than (100) Country.
The company carried out a marketing campaign in order to promote its products, and this campaign is one of the strongest examples of creativity and innovation, as the company gathered many mothers and their children, then blindfolded the children, and asked the children to try to get to know their mothers.
The child who was able to get to know his mother chose a piece of jewelry for his mother from the latest designs of "Pandora", the campaign was called "Every woman is unique".
Cars Companies
"BMW" is a German company, which is one of the largest (3) companies in Germany in its field. The company manufactures cars and motorcycles and used to manufacture aircraft engines. It was founded in (1916) AD.
"Audi" is also a German company working in the automotive industry. "Audi" produces luxury and sports cars. Founded in (1909) AD, it is a member of the "Volkswagen" group, the founder of the company is "Auguest Horch".
Chess game, do you know it? Sure, you know it, but have you ever seen two brands playing chess with each other? BMW and Audi, they did advertising campaigns using the game of chess.
“BMW” congratulated its biggest rival, “Audi” for winning the title “Best Car in South Africa” in (2006) AD. A global car?) In (2006) AD.
Certainly, "Audi" responded to this sarcasm by placing banners about a new advertising campaign. The banner bore the phrase "the best driving cars" used by its opponent in its latest marketing campaign, and asked "BMW" Do you play chess ?, It's your turn.
Here, creativity is possible, as the "BMW" company responded with a huge advertising banner opposite to a billboard of "Audi" and the banner bore the phrase "Checkmate" and this made "Audi" feel offended and turn the war into social media using sarcastic expressions.
The impact of creativity and innovation on the business world, such as the impact of technology on our world and its impact on the shift from traditional marketing to digital marketing, where the shift from "online" to "offline", and this indicates the depth of the impact.
