In the book “The Purple Cow” by Seth Godin, he tells you that we humans love everything that is unique and special. ?
The violet cow will surely attract your attention, which means that everything that is unique, creative, and new greatly affects consumer attention to the product or service that you provide.
Imagine that the purple cow is a different and creative advertising campaign, so what is the size of the success that you envision for that campaign ?, Surely you will achieve great success and affect your sales and make you attract new customers not only at the local level but also at the global level.
We are seeing examples of creativity and innovation as creativity and innovation have become the main feature that attracts consumers' eyes to your product, so in many marketing campaigns, marketers deliberately think outside the box in order to attract your attention to that distinctive purple cow from everyone else.
Meaning of "creativity"
Creativity is a person's mental ability to create something rare, such as innovative ideas or solutions to problems, to be unique and implemented in a new way. Creativity is a learned behavior that can be developed through learning, and creativity is not a hereditary behavior.
Meaning of "innovation"
Innovation is the ability of an individual to create new concepts or new ideas and implement them in a manner unfamiliar to others or to use existing ideas and tools in a new way.
The difference between creativity and innovation - Creativity VS Innovation
The difference between creativity and innovation
Creativity is the result of a unique idea, while innovation is the result of updating and developing existing ideas by implementing them in a new style. Creativity is a result of the imagination of the individual, while innovation is the result of production processes.
It is difficult to measure the success of your creativity in your idea, while innovation can measure its success because it is related to production processes, creativity is nothing but a new birth of distinctive ideas, while innovation is something that exists on the ground but is somewhat new.
When you create a new idea, you do not need large costs to implement it. Creativity always lies in simplicity and excellence, while innovation needs costs for implementation.
Improve your creativity.
How to improve your creativity
In order to be creative, you have to search well inside you, for sure you will find that you are creative in one way or another, we are all creative, but to varying degrees, so you will need to work on developing this important skill, so you have to (6) tips that I will tell you.
1- "Cooperate"
Curiosity always leads to creativity, do you love reading and knowledge ?, Do you always have the curiosity to learn new things ?, When you read, you are learning but you need to watch and practice what you read, so I always advise you to try to learn from cooperating with others in doing the thing you want to learn This is how you master it and master it.
2- “Inspiration”
Your creative ideas will not come from copies of others, but others' creativity will help you to create a new creativity with your own signature, so I advise you to watch a lot of marketing campaigns that will contribute to increasing your creative skill.
Follow the inspiring and influential pages on social media, and subscribe to the leading magazines in the field of marketing or in your field.
3- “Try to relax”
Never try to pressure your mind to create a new idea, just relax. This will help you to think with a clear mind. Great ideas may come to you while sleeping, walking, and when sitting to watch the sunset.
4- "Boost your creativity"
In order to enhance your creativity, you must know the (6) thinking hats, which will greatly help you to see the problem to be solved from all different points of view. These hats are one of the most important methods of "Edward De Bono" to develop and improve creative thinking.
Hats are: the white hat, red hat, black hat, yellow hat, green hat, and blue hat.
5- “Yourself - Your-self”
You have to have self-confidence, as it is one of the most important qualities of creative people, as the lack of it eliminates the existence of creativity, so you have to trust your abilities and praise your creativity and your work.
6- “Your Field - Your Knowledge”
Certainly, there is no creativity without knowledge, so you should not try to innovate in a field that you are not aware of, you have to develop your knowledge to become an expert in your field.
Conclusion
In the end, we have to keep up with the times and work to make a difference. The business world is not waiting for anyone. Lack of development means that there is no place for you in your industry. Creativity and innovation have become the main engine for the success of institutions. I told you in my article, What is creativity ?, and what is innovation?
creativity and innovation is what defines the advancement of the world as it is right now. nice article