Fair & Lovely is taking a new name to eliminate 'Fair'

Fair & Lovely is taking a new name to eliminate 'Fair'

Fair and Lovely is taking a new name to eliminate 'Fair'

Unilever, a well-known global brand of consumer goods and food products, is changing the name of one of their products. They are removing the word 'fair' from the skin care product 'Fair and Lovely'. And for this reason a new name has to be given. Its new name is awaiting approval. Unilever says the name will change in a few months.

Unilever made this decision during the ongoing anti-apartheid movement around the world.

Unilever Bangladesh Limited (UBL) has said it will stop using the word 'fair' from the name 'fair and lovely' to promote the brand for universal beauty. The brand's new name is awaiting approval and the name is expected to change in the next few months.

Over the past decade, Fair & Lovely's advertising campaigns have evoked the message of women's empowerment through evolution. The brand's goal is to adopt a holistic approach to beauty that is universal and diverse, with everyone in mind. The brand is committed to talking about all skin types.

Unilever also said that in early 2019, the brand's communications used the words 'skin whitening' and 'whitening' instead of 'radiance or glow', 'bright aura', 'skin whitening' and 'radiance'. These refined words are an overall indicator of healthy skin. In addition, the two faces indicating the color change and the shade guide to understanding the color change have been removed from almost all packets of 'Fair and Lovely'. The company will also ensure the presence of women of different colors and representation of diverse beauty in the field of advertising.

Kedar Lele, Managing Director (MD) and Chief Executive Officer (CEO) of Unilever Bangladesh, said, "We are expanding our skincare portfolio and we want to take the celebration of diversity to the next level."

Unilever has been operating in Bangladesh for over 55 years. It is mentioned in the notification that Unilever products are bought in 9 out of 10 households in Bangladesh.