We are all aware what thought leadership is but we barely understand its power. You have to look at thought leaderships as content on steroids. It basically stands out from its contemporaries because it is new, bold and most of the time, daring. Most of the time, thought leaderships not only aim to "sell" but they also address specific issues or challenges present. In some rare cases, thought leaderships often shifts the mindset of an entire industry.
If you want to be a thought leader, you have to remember that ordinary content just won't cut it. It should be able to set your brand apart from the competition which will, in turn, be a source of trust and engagement from your customers.
So imagine the sheer potential of a thought leadership campaign and the reach of social media.
You might be feeling a bit light headed and dizzy now. I know. I've been there.
But how can you possibly succeed in using social media in your thought leadership campaigns when it all seems like everybody else is doing it wrong? Here is a list of the things you may want to consider if you want to use the power of social media in sharing your thought leadership content.
#1: Visual is key
Nowadays, people are more into visual representations of content rather than the usual long wall of words. Don't worry though, the Internet offers different methods of showing your visual content in different formats possible. You can go with YouTube, Pinterest, Slideshare or even Instagram. Have you been graphically interpreting your content to address and ride this trend?
#2: Shareability is key
Success in social media is sometimes decided by the "shareability" of your content. Will people tell others about this once they read your content? Remember that the more people share your content the more people it reaches.
#3: Know your prospect's buying cycle
Always remember that your content should be geared towards your prospects. This means you have to identify their various stages of engagement and possibly their buying cycle so you can adjust your content depending on what stage they are in. Make sure you offer enough option for your prospects, for example, on formats of which they can get your content such as audio, video, PDF or PowerPoint.
#4: Leverage your Content
Make sure your content is top-class and is optimized not only for humans but also for search engine spiders. Do you have a specific plan on this department? Remember that SEO has changed over the years so you have to keep yourself updated. If people want to search about something related your content, it should come up on the first page. That is your target.
Not all social media channels will work the same ways as the others. One will work better than the other and it will not be necessarily your fault. This means you have to find out which one really works through analytics and focus on that for a while. I am not saying that you should automatically dump anything that doesn't perform but you have to remember that you are working on a budget here so you have to allocate your resources to what works.
Hi, My name is Joseph Segatto Jr and I am a mentor and coach to online business entrepreneurs. I see myself as a solution solver. I am a husband and small business owner. I work on helping people of all walks of life to succeed in their own online business, achieving their goals and dreams in life. I have a special interest in social media marketing and personal branding. Should you need assistance or guidance in how to get your business off the ground please do not hesitate to contact me and let's talk. I can be reached