Video Production Agency vs. Video Marketing Company
WHOM SHOULD YOU HIRE?
“There are some significant disparities between the two that you should be aware of before making your decision.”
Videography and understanding what to do with marketing videos produced are two vastly distinct skill sets. The first is an artistic and innovative function, whereas the second is a brand marketing activity. Before we get into these discrepancies, let's talk about why video is so critical today.
Video Production Company vs. Video Marketing Company
Let's start with video production before we get into video marketing. The first step for companies looking to advertise their service or company through videos is to hire a video production company. A video production company has all of the required video production facilities, such as expertise, resources, crew, equipment, technology, and experienced staff. Cast, planning, technical resources, and budget planning are all important aspects of video production preparation. These skills allow a video production company to create videos that are tailored to the needs of the customer.
VIDEO MARKETING AGENCIES
In short, a video marketing firm is ideally best suited to assist you with the marketing side of digital advertising. Video marketing firms, as opposed to video production companies, are aligned to recognize the industry and develop video and marketing techniques. They can assist with campaign planning and growth, as well as domestic and international video advertising support, and other complex marketing services.
The video marketer aims to reach the client's ideal consumer by creating engaging video content and promoting it at the appropriate time, on the appropriate channel, and to the appropriate customers.
A HYBRID COMPANY
Deciding between a video production company and a video marketing firm is often dictated by how much marketing assistance the company requires.
Do you need extensive marketing support to carry out large national advertising campaigns, or could you get by with the marketing support needed to ensure the success of your corporate video program?
Do you have a budget that can cover the additional expense of outsourced video production services, or do you need a more cost-effective all-in-one strategy for your corporate marketing requirements?
Video development and video marketing services exist simultaneously in the same ecosystem, but they have different purposes.
If you are looking for an expert video marketing company to build a thorough marketing plan, produce video content that improves the conversation rate, and ensures that your video is helping your business, you should look for a hybrid company.
RECOMMENDATION
There are a ton of agencies to choose from, but a good agency that we have had experience with that is Toronto bases is Web Worx Labs. This is a great company with people who produce, design, edit and market videos for their clients.