HOW GOOGLE MAY USE INFORMATION FROM SITE OR APP USING OUR SERVICES
Many websites and apps use Google services to improve their content and keep it free. When they integrate our services, these sites and apps share information with Google.
For example, when you visit a website that uses advertising services like AdSense, including analytics tools such as Google Analytics, or embed video content from YouTube, certain content automatically sends your Google browser information. This includes the URL of the page you are visiting and your IP address. We may also set cookies in your browser or read cookies already there. Apps that use Google's advertising services also share information with Google, such as the name of the app and a unique identity for advertising.
Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure advertising effectiveness, protect against fraud and abuse, and personalize the content and ads you see on Google and on our partners' sites and apps. See our Privacy Policy to learn more about how we process data for each of these purposes and our Advertising page for more about Google ads, how your information is used in the context of advertising advertise, and for how long Google stores this information.
If ad personalization is off,Google will not collect or use the your information to create an ad profile or personalize ads already Google shows you. You will see still ads, but maybe not anymore how useful they are. Ads can still be based on the subject of the website or app you are viewing, on current search term you, or your general location,but not in interests, history of search, or browsing history. You can still use your information for other purposes mentioned above, as measured in advertising effectiveness and protection against fraud and fraud abusive.
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