At present, the demand for digital marketing as a career, profession or as a freelancer is skyrocketing. The demand for digital marketing in Bangladeshi companies is constantly increasing day by day. There is a huge demand for digital marketing in the international market as well. Digital marketing is basically the marketing campaign of a product or service online using digital media and digital technology. Digital marketing is the promotion of a product or service based on the Internet.
You may be surprised to know that currently 84% of marketers collect information from social media to sell their products. 55% of buyers rely on social media to purchase products. 43% of e-commerce crawlers come to the website by searching directly on Google. 51% of buyers buy their essential products online through mobile phones. Before buying a product, 80% of buyers verify that product online. In the case of online marketing, 72% of buyers want to talk to the seller in a live chat within 5 minutes. So now is the time to think about digital marketing. The importance of digital marketing is immense to improve your product and spread it among everyone.
Many ask the question, how did digital marketing get started? It is believed that the journey of digital marketing started in 1990 when search engine Archie started its journey. To understand the journey of digital marketing, you must first look at the digital marketing timeline. Let's take a look at the digital marketing timeline.
- The world's first search engine, Archie, launched in 1990 with hundreds of website listings.
- AT&T's first clickable web ad banner release in 1994, the first ecommerce transaction on the netmarket and Yahoo launches
- In 1996, HotBot, LookSmart, and Alexa released small search engine bots. This search engine bot or spider automatically starts collecting data released on the web.
- The first social media site, SixDegreee.com, was launched in 1998, when Microsoft's MSN and Google did not.
- Web search options were added to Yahoo in 1997 and the journey began with Google search engine and Microsoft's MSN.
- The revolution in the web world started from 2000. Internet users double,
- In 2001, Universal Music launched its first mobile marketing campaign.
- LinkedIn launched in 2002,
- Launched in 2003 by WordPress and MySpace.
- Google introduced Gmail in 2004, the same year Facebook initially started their activities.
- In 2005 Google brought YouTube.
- Twitter's journey began in 2006, and Microsoft launched Live Search. For the first time, the practice of split testing in digital marketing began.
- In 2014, the number of mobile Internet users exceeded the number of PC Internet users. Facebook buys WhatsApp, and launches Facebook Messenger, adding the LinkedIn Taylor Ad feature
You will be surprised to know that the number of mobile phone users in the world is currently around 5.11 billion and it is constantly increasing. Increasing the number of Android phone users means increasing the number of internet users. On the other hand, increasing the number of internet users means increasing the demand and importance of digital marketing.
Branches of Digital Marketing 6
There are many more branches of digital marketing that you can build a smart career if you become proficient in one of them. The popular branches of digital marketing are:
1. Social Media Marketing or SMM: At present we spend most of our time on our social media. We spend most of our day on platforms like Facebook, Instagram, Twitter, LinkedIn, WhatsApp, Snapchat. And the process in which we market on all these platforms is called social media marketing or SMM.
2. Search Engine Optimization or SEO: Search Engine Optimization or SEO is basically a website that searches Google, Yahoo Bing or any other search engine to review the results and bring it first. In today's competitive market, SEO plays a very important role in product marketing. SEO can bring your product to the top of Google search, which also increases the sales of your product because now people search from Google before buying a product and then make a decision. Search engine optimization or SEO again has 2 parts 1. On-page SEO 2. Off-page SEO
3. Search Engine Marketing or SEM: Search engine marketing or SEM digital marketing is one thing. You can easily advertise for your business using search engine marketing or SEM. Search engine marketing is part of paid marketing. This type of marketing is usually based on the structure and strategy of your business. In this case you have to choose either PPC (pay-per-click) or CPC (cost per click) model or CPM (cost per thousand impressions) model. SEMs are usually of different platforms. For example, Google's AdWords and Bing Notifications (Google Network), Yahoo Bing Network are the most popular.
4. Content Marketing: Content marketing is one of the most popular marketing methods today. However, in the case of content marketing, your content must be unique. Customers and platforms always like unique content.
5. Email Marketing: Email marketing is about talking to the customer about the various overhaul and services through email. Email marketing is in great demand in the international marketplace. Popular for email marketing.