Digital marketing is one of the most talked about words we can hear today. But many of us may not know what digital marketing is, if we tell someone we have to be small, so maybe if someone tells us, we will pass him by. Although there are many articles online on this subject, there is no proper solution, no article has written about it in detail, so none of us can understand the real idea. In this article I will try to cover the whole issue of digital marketing.
What is marketing?
Talking about marketing usually means promotion. Marketing is the process of creating a market by promoting a product (new or old). The job of a marketer is to create the desired buyer of a product or service by promoting it. The first problem that comes up in the case of a product is to find the right customer for that product. And they choose television, radio, newspapers, etc. as the easiest way to find these customers. But nowadays the most popular medium from this medium is internet based marketing which has been named as digital marketing.
What is digital marketing
Internet or digital marketing means all the activities of marketing done through internet. Marketing a product or service using digital technology in the simplest sense or promoting a product or service using internet services is called internet marketing. At present, the most used media than television, radio, newspapers are smartphones and computers or laptops. And one of the vitality of these two things is the Internet.
And this internet is the main effective means of marketing today. Due to the availability of internet, digital marketing is becoming more effective than analog marketing. As people are leaning towards technology day by day, the field of internet marketing is also increasing.
It is easier to understand why the demand is increasing. Before him we get a little idea about the context of Bangladesh. In a world where 3.2 billion people currently use the Internet, more than 60 million people out of a population of 160 million in Bangladesh are now using the Internet. The popular communication medium with Eri is 3 crore Facebook users. Where in 2015 the total internet users were only 5 crore. Facebook users in 2015 were 16 million. From this it is easy to guess why digital marketing is becoming so popular day by day.
Let's make it simpler - let's say you advertise a product on television, it will cost you a large amount of money but you do not understand how many of your customers saw this ad. On the other hand, by using 1% of this amount, you will be able to give better advertisements online and you will easily get the list of how many of your customers saw the advertisement in this advertisement.
There are more benefits, the product you will advertise on Dhrun Television is the men's smart watch. In this case, about 60% of the men are your customers and the remaining 20% can be your customer's wife, father, mother or sister. In this case, if you advertise on television, how many men will see your ad is a matter of concern because the thing we dislike the most on television at the moment is advertising, so your advertising campaign is not getting any results and in fact it is much less than the money. You are not getting results according to your needs, meanwhile your advertising expenses are increasing.
Now let's see how much profit you would have made if you had left analog marketing to digital marketing.
We hold the medium of Facebook.
Here you can easily deliver your ad to your target customer with the help of a digital marketer. In the case of watches, of course, your target customers are men between the ages of 18 and 45, those who use only smart watches, then those who live only in Dhaka, or those who only work in banks or study at universities. And this is possible with the help of a digital marketer. If you want, you can only show this ad to the watch user and that is possible here. Oh, you can do this job for only 10 percent of the amount of television advertisement.
The difference between marketing and digital marketing
After reading the above, I don't think anyone else needs to make a difference. Then Major highlighted some of the differences.
Marketing is the promotion of a product through television, banners, festoons, leaflets, radio, newspapers, etc., while digital marketing is the delivery of product advertisements to the customer in a digital way.
The cost of analog marketing is much higher and the result is much less. On the other hand, the cost is much higher than the cost of digital marketing.
There is no complete data on the results of advertising in analog marketing but it is possible to get complete data in digital marketing.
In analog marketing it is not possible to advertise to the targeted customer but in digital marketing it is possible to advertise to the targeted customer.
The medium of marketing in analog marketing is much less and now their effectiveness is much less. On the other hand the medium of digital marketing is much more and the acceptability is also much higher. There is also a system to advertise in different systems