Every CEO has the hope to take his company to the pinnacle of success. Jeff Beazes, founder and CEO of Amazon.com, the world's largest online shopping retailer, expects something even bigger 'epic'. That's what a large wall of the company's head office in Seattle, USA, says. There are descriptions of various historical expeditions.
This includes quotes from The Odyssey, conversations of the lunar winners. Even how Amazon started the journey with the ‘Day One’ mantra. Jeff Beazes specializes in the Amazon mantra "Day One". It seems to reflect his faith. He thinks that every day on Amazon is ‘Day One’, meaning the journey of Amazon has just started and every day starts anew.
One of the world's leading corporates has the potential to meet all the expectations of investors. But there are also big problems on the way to great success. Amazon, which started 20 years ago as a public limited company, is now the fifth largest company in the world. About 5 percent of all retail purchases in the United States are made using Amazon's e-commerce services. Walmart is the largest company in the United States in this sector. The company is twice as advanced in market share as Amazon. On the other hand, Amazon Web Services (AWS) is far ahead of others in terms of cloud computing services. Amazon's share price has risen 163 percent since 2015, seven times faster than the previous two years. However, the company has also increased operating costs. However, investors are happy that the cost is limited to US ৪ 4.2 billion.
As the world's 'most customer-centric company', Amazon has huge investments and far-reaching plans. The former bookseller is now the largest online retailer in the United States. More than half of the money spent by new customers is pocketed. Amazon is now the world's leading cloud service provider. With a market capitalization of প্রতিষ্ঠান 40 trillion, Amazon is the fifth most valuable company in the world. No other company like Amazon has received so much valuation by showing such a low profit. The company has been assessed 92 percent in the possibility of profit after 2020.
Investors expect the profit margin to increase sharply in the future. Last year, Amazon sold products worth 1.37 billion US dollars. Amazon's profits will increase further in the next decade. They hope to become a more profitable organization than any other organization in the United States. Reflecting this hope, Amazon needs to grow faster. Proof of the accuracy of its assessment must grow rapidly. Is it possible?
There are some challenges to Amazon's success. Because, the rival organizations are not sitting idly by. Microsoft has a goal of cloud computing. Walmart's revenue is growing and online activities are growing. If anything happens to Amazon's founder Bases, it will be difficult to fill that void. But how important it is to be able to reach the goal is more important to Amazon. Big competitors, however, are reluctant to work through Amazon. Large retailers are leaning towards Amazon to deliver fast and affordable products like them. Many companies are reducing their profits to compete with Amazon. Walmart has come up with a huge budget to stop Amazon since last year. E-commerce startup Jet.com has been bought for কোটি 300 million. Other competitors are concerned about Amazon's business model. In December last year, Amazon challenged video streaming service Netflix by launching Prime Video service. The company will provide this service in 200 countries. Netflix CEO Reed Hastings has acknowledged Amazon's challenge. "It's like we're competing with an unusual person," he said. Since Jeff is there, it's kind of scary. '
However, there are other reasons for the concern of other technology companies about Amazon. Competition is growing with Apple over Amazon's streaming content sales platform. Google is also reluctant to offer shopping through Amazon. Google has released its own virtual assistant to compete with Amazon's Alexa. In the world of cloud computing, Microsoft is competing with Amazon. IBM and Google are working on this. In the competition of these four organizations, people are getting advanced and affordable technology.
Meanwhile, Amazon is working with far-reaching goals. Nowadays, executives are pressured to show short-term results. Bases but the opposite passenger. He is constantly emphasizing on investment. His goal is to increase investment in the e-commerce and Amazon web services business. In the case of e-commerce, the more shops or vendors are attracted to Amazon, the more retailers and manufacturers want to sell their products on Amazon. Amazon is getting an opportunity to earn money by bringing new services. Such as two-hour product delivery, video and music streaming facilities. New vendors are being added. Similarly, as Amazon's investment in AWS's new services increases, so does its customer attraction. The third is another lucrative business Amazon has explored centering on their voice or voice-managed virtual assistant Alexa. The more services developers create for Alexa, the more useful it will become for customers. This will increase the opportunities for developers to create more services.
Investors have long believed in Amazon's business model. Amazon is getting stronger as a result of increased investment. Of course, failure is not something that does not exist. Amazon could not succeed in the world of mobile phones. In this case Apple, Google has gone ahead.
Considering Amazon’s working methods and timing seems strange. Amazon said in its annual report that its list of current and potential competitors includes logistics firms or service providers, search engines, social networking websites, food production and all types of media. Amazon is not just an online retailer, it is proof of that. In addition to conducting its own activities, Amazon is working to provide services to other organizations. The company is working on technologies like cloud-services, warehouse rental, online payment system, drone delivery. This technology can only be used by other companies besides Amazon. Many believe that Amazon will create new types of utilities in the future, ranging from e-commerce infrastructure to computing power, online money transactions and product delivery.
There are, of course, some issues surrounding Amazon's expectations. It will not escape the eyes of regulators even if it comes close to meeting expectations. It has not yet become the largest retailer in the United States. The country's antitrust authorities are looking at the impact and price on the customer. Amazon will not be able to evade their subtle observations. As it gets bigger, the anxiety about it will also increase. In the future, using software-services or tools created by Amazon so that the competitor organization has to grow, Amazon wants to go where. If Amazon takes that place in business, the question of control will also arise. If rivals can't stop Amazon's activities, Antitrust's eye will be on them.
Its competitors can now take advantage of any wrong decision of the company to stop Amazon. If Jeff Bases continues to follow a wrong trend, then that opportunity will come. In order to stop Amazon, it has to be inclined to sell products that are acceptable to the buyer. However, the government may become a conflict on the way to success.