Plastic waste has become one of the cases of waste which until now requires more action, because it is due to its nature that takes a long time and is difficult to recycle.
Various actions by the government have been tried to reduce the amount of plastic waste such as reducing the plastic content in a product, paid shopping plastic bags, using more area friendly plastic and so on.
Reducing the use of plastic in everyday life has also been tried, but the amount of plastic waste is still quite large, including in Malang City. From the information from DKP of Malang City, said that in Malang, plastic waste is the second biggest contributor to waste after organic waste.
Not only that, plastic waste also raises other cases against an area, such as water and soil pollution due to the contents of the plastic, as well as air pollution caused by plastic burning which can also increase Global Warming.
This matter also has an impact on health, such as skin disease, respiratory inflammation and digestive problems due to areas that have been contaminated by plastic waste. The next long term, can cause cancer and other chronic diseases.
On the other hand, the arrival of the AEC in Indonesia since December 2015 has opened a new chapter in the economic sector between ASEAN countries, including Indonesia. MEA practices a free market system where there is ease in the flow of trade in ASEAN countries.
The AEC aims to improve economic stability in the ASEAN region and is expected to be able to overcome problems in the economic field between ASEAN countries.
Thus, Indonesian local products have the opportunity to compete in a wider market in the ASEAN market. Vice versa, ASEAN products also have the ability to compete in them. In view of this situation, local Indonesian products must be innovated so that they can compete in the international arena.
Through these various cases, the authors took the initiative to make a local product made from plastic waste to improve the quality of local products, especially in Malang so that they could compete in the international market through the MEA program.
The product is in the form of a cellphone casing accompanied by a carving sticking out of the Malangan Mask. The use of plastic waste to become cellphone casing is motivated by the large number of cellphone cases used in Indonesia.
Based on the information reported, it said that Nurlita, a cellphone casing businessman, could achieve a profit of around 50-100 million per month by creating 30-50 cellphone cases per day.
This matter is convincing that the use of cellphone cases in Indonesia has become a certain trend. This cellphone case will be made from plastic waste with various dimensions and the cellphone brand is suitable for consumer needs.
Like the innovation of this product, it is in the form of an accumulation of carvings sticking out in the form of a Malangan mask. This sticking out carving is a surface sticking out that is not flat on the nose, mouth, or eyes like a mask in the form of a normal mask and will later be painted according to the personality contained in the Malangan Mask.
The use of this malangan mask design is one of the innovations of Hp Casing products characterized by Malang culture so that it can compete globally. It is hoped that with the presence of a cellphone casing with a carving sticking out of the Malangan Mask, this can be a typical local product of Malang that can compete in the international market, one of which is through the MEA as well as presenting traditional Malang culture through the distinctive characteristics of the Malangan Mask.
Not only that, it is also expected to reduce the amount of plastic waste, increase the selling price of plastic waste in Malang City and also improve the economy of Malang City residents because the manufacture of this product uses a small fee but creates optimal profit.
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