Here's an interesting side-note about something that occurred to us when we were thinking about the stats of read.cash lately.
Can we just buy some popularity for read.cash (and therefore for Bitcoin Cash)?
Probably no, unless we have hundreds of millions of USD to spare.
brrr, anyone?
Here's some fun math: right now about $41,000 worth of upvotes were given on read.cash (huge part of it is thanks to generous @MarcDeMesel - BTW if you haven't checked out his YouTube channel - do it now, he's giving out some really good investment ideas).
So, $41,000 worth of tips, but how many authors have received at least one tip? 573 users (out of 2,000 registered) received at least one paid upvote. That means that an average user who got tipped got $71 in tips.
That's how much it would cost to bring one user to read.cash - $71.
But, there are lies, there are damned lies and then there's statistics.
It's exactly the case here. If we exclude 10% of the most generous tips (which excludes all tips greater than $5), then we get that 572 people got total of $4,854 in tips, which averages out to $8.48.
Out of those 572 users, 378 users were online in the last month. (That's active registered authors that got upvoted at least once)
So, it takes about $12 to add an active user to read.cash (8.48/378*572). Which sounds reasonable - it's not exactly a small amount, but it's enough for many to be somewhat interested.
Now, our estimates show that Steemit has probably about 1 million monthly active users (it's an educated guess), so to make read.cash as popular as Steemit it would probably take at least $4,000,000 to $12,000,000 in paid upvotes (Medium would be about $100,000,000) It's a wild guess based on different methods of calculation, but it's the ballpark.
We certainly don't have anything near that kind of money, so we're guessing we'll have to stay with more guerrilla tactics.
I would like the read.cash team to concentrate on how to make the website more fascinating to the users and leave the promotion of the website to users. If a user promotes the website and get referrals, the reward is already there. It is also the duty of the principal to make sure the referrals are active thereby increasing the number of users, and thus promoting BCH.