Steve Jobs went crazy trying to bring Pepsi Cola's marketing head John Sculley to Apple. John then successfully completed a Pepsi marketing campaign and was naturally a little skeptical. Steve then gave him a legendary dialogue, "Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?" It's a 1983 incident, and the funny thing is that in just two years, John Scully kicked Steve Jobs out of Apple!
Steve was charismatic, but as a manager he was moody and whimsical. Scully's partnership with him was very nice. Scully's strengths were marketing and Steve's was a product guru. Sales of Apple's Lisa Computer (1973) were staggering, but when Macintosh (1974) hit the market, Scully raised its price from d 1995 to 9 2,495, with the intention of accelerating the cash flow and raising money for expensive campaigns. The idea worked, the Macintosh sold well. Apple wonders if the unsold Lisa computer can be sold under the name "Macintosh XL"? But the market did not play it.
It was at this point that Jobs' feud with Scully escalated. Steve was restless then; Meeting until late at night and call a meeting again at seven in the morning! Scully and the board are all extremely annoyed. Mike Markkula, then president of Apple, wants to retire but says Steve Jobs does not deserve to be Apple's all-powerful! Rather than that, Scully is much more organized and successful, relying on him. The board summoned Scully and instructed Jobs to control the ambitious move. But Jobs is also a commodity, he plans to fire Scallie from Apple. In such a situation a board meeting was called and Steve noticed in amazement that the board was not by his side, unanimously Steve Jobs was relieved of all operational responsibilities!
Steve Jobs resigned and came out of his company with the utmost disrespect after a decade of establishment! This is what happened, otherwise Apple wouldn't be today's Apple and we wouldn't be talking about Steve Jobs !!!