Ericsson has released its tenth “ConsumerLab 10 Hot Consumer Trends” report, which presents consumer predictions about the role of smart device and machine connectivity in the coming decade.
Early users of the technology predicted that smart connectivity between devices would enable services beyond the mobile broadband experience as we know it today. Thus, Ericsson Research's vision is based on advances in artificial intelligence (AI) and mobile communication technologies
These will be reflected in the development of new areas that will enable the hardening of new services, especially in the field of implementation of today's unknown 5G services in smart grids for end consumers. Ericsson Vision's vision is based on advances in artificial intelligence (AI) and mobile communication technologies that will enable the interconnection of smart devices and the secure transmission of communications within the networks of the future. As part of this process, they are expected to be more focused and attentive to consumer needs, based on the consumer’s prediction that smart connectivity will enable services beyond today’s broadband mobile experience.
The trends that people expect are:
1. Robotic bodies: 76% of consumers predict that we will soon be able to rely on smart clothes to support posture during daily activities. The future of movement and proper posture is thus hidden in exoskeletons, which will be based on cheaper artificial intelligence chips, lighter batteries and 5G networks.
2. Guardian Angels: Three-quarters of respondents believe that in the future, ombudsmen will manage personal data in a way that leaves a minimal digital footprint, deceives surveillance cameras and suppresses electronic snooping. Online item trackers who find stolen or borrowed items will become our smart administrators and would be used by most respondents.
3. Robotic neighborhoods: 78% of respondents believe that alarms in neighborhoods will be interconnected and will be able to alert neighbors in the event of potential threats. Automatic integration will strengthen neighborhood security and, consequently, neighborhood collegiality in real life, not just virtual.
4. Sustainable robots: Weather phenomena will go to extremes in the future. 82% of respondents believe that the devices will soon allow the exchange of information and alert us in a timely manner to incoming hail, torrents or other extreme weather events. Also of concern is the global population's access to drinking water. Half of the respondents believe that by 2030 we will be able to use water treatment plants that will automatically adapt to new pollutants and learn about new treatment schemes by exchanging data with other treatment plants.
5. Domestic officials: Continuous work from home will be the future that the pandemic has already brought to global cities this year. Some see this as a compulsion, while others save valuable transport time to and from work, and all agree that working from home presents new challenges. 79% of respondents believe that smart speakers around the home office will soon project walls that prevent noise. 9 out of 10 employees would use interconnected smart office systems in their home environment, but at the same time 6 out of 10 employees believe that they could be negatively affected. Business challenges will not disappear, but we can expect them to turn in new directions.
6. Explainers: Understanding machine learning devices is unknown to many. That is why there is a requirement to understand the technology, which should in the future explain to users how it came to certain results. 86% of respondents expect smartphone apps to explain to users what personal data they store and how it will be used. 46% of users of virtual assistants believe that this area will be regulated by 2030. The financial field is also a challenge for many. More than 8 out of 10 respondents predict that managerial financial management systems will explain how our investments are managed.
7. Continuous connectivity: A pandemic has revealed to us how dependent we are on connectivity, yet this is often not optimal. 83% of respondents believe that smart signal locators will lead us to points with optimal coverage even in crowds by 2030. Devices will intelligently adapt to any signal in the environment, making the use of mobile, wireless or fixed connectivity irrelevant. Connectivity will thus no longer be tied only to the home environment, but will also become self-evident on the streets.
8. Robotic unpreparedness: Digital technology can also pose risks of criminal misuse in the wrong hands. 93% of respondents believe that by 2030 there will be at least one model of a criminal robot that can be taught various skills, including burglary or theft. 37% of today's artificial intelligence users believe that humans will use robots for evil purposes in the future. The requirement for a standardized legal and ethical framework for the use of IM is becoming increasingly urgent.
9. Media creators: Today, automated systems dynamically translate websites into different languages and collect and edit news. A competition is being established between human content creators and devices, especially in the content management segment. Man still wins in popularity in music and film (65% of respondents think they will continue to listen to original music rather than robotic, and 60% think similarly to movies). It is different in the world of video games, where 62% of gamers want game consoles to create a new game on their own based on past user behavior. There is also a high percentage of those who want virtual sales support (57%) without having to contact the seller directly.
10. Robotic supervisors: Electronic devices accelerate the collection of our personal data and learn about our behaviors, while relying on their virtually infinite memory. That is why personal recommendations are always better, and independent thinking is almost unnecessary. 76% of respondents believe that by 2030, we will already have IM-based home managers in our homes who will run households and be connected to our personal and family devices.
High consumer expectations
Consumer expectations for smart connectivity between devices are surprisingly high, especially when compared to expectations for connectable smart machines in other segments. Take, for example, the trend about smart signal locators, which encompasses the prediction that devices will intelligently adapt to any signal in the environment, with the use of mobile, wireless, or fixed connectivity being irrelevant. Smart signal locators will guide users to points with optimal coverage even in crowds.
At the same time, consumers expect connectivity technologies to be more flexible and interactive by 2030, with devices expected to become more active in offering creative choices that will follow our daily routines and different situations.
Photos are taken from google.com.
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