Explore the COD System When Selling Online. What are the pluses and minuses?
Recently, cases have gone viral because consumers choose to use the COD method when buying the desired item. Cases ranged from couriers getting angry to being threatened with weapons. The reason is almost the same, namely because the goods that have been opened are deemed not to meet their expectations, even though once opened the goods cannot be returned unless there is a certain agreement beforehand.
The COD method has actually been around for a long time in the online shop world, but why are there so many problems now? Then, he became a courier who was affected a lot. Maybe you are also still going back and forth to use this one method as a seller for fear of getting into trouble. So, let's get acquainted more deeply with the COD method!
The COD method has been known for a long time before the use of the marketplace is lively now, but now the practice has changed a bit
Cash on Delivery or COD is a method where previously both parties, namely the buyer and seller, could meet somewhere after the buyer was interested in the goods uploaded online, either through social media or mock-ups. In the meeting, the seller will bring the goods sold and the buyer will give money according to the agreement.
Even so, now there is a third party that is empowered for this COD transaction, namely the courier. Reporting from several marketplace pages, this method allows payments to be made directly on the spot after the courier brings the order to the buyer. Usually the buyer has to pay to the courier before opening the order. If you don't want to be harmed, then there are some sellers who can accept returned goods but with certain conditions, for example recording the unboxing process with a video as evidence that the goods are not suitable or damaged.
Even though it may be the courier who gets into trouble more often, it turns out that there are also advantages and disadvantages of this method for the seller
There are several advantages to this method, especially after the meeting it is not necessary to do it directly by the seller but can be via courier.
This method provides facilities for buyers who are not familiar with online payment methods. Although there are now many who use e-money or m-banking, in fact there are still many people who choose to pay in cash so this facility will help reach more buyers.
The more potential buyers who can make transactions increase and the possibility of repeat orders will occur if consumers are satisfied. Finally, this affects the turnover obtained by the seller.
COD transactions tend to be remembered by buyers so that if the buyer is satisfied, he can make your shop a customer because he is not looking for anything else.
Even so, there are also drawbacks that you can get.
Lack of knowledge from consumers makes them do things outside the rules as is often the case lately, finally this can also affect the reputation of the seller. It will be more dangerous if the buyer tells other people a bad impression that makes your shop look bad.
The COD method still cannot be used by all regions in Indonesia so its reach is more limited.
There are also other fees that must be paid such as admin fees and insurance that must be paid so that the price looks more expensive than usual.
As long as there are still many people who don't understand the COD method because they are lazy to read the terms and conditions, then similar cases can happen again, so the seller might be able to educate by sticking a summary of the terms on the package like some other sellers did or reminding them via the chat feature so that nothing happens. aggrieved party.