What Makes A Blog Post Outstanding
A blog post that is outstanding just isn't something you can produce easily and it takes several months to get there. You need to write a lot of bad posts before you can write one good one, but with practice you learned what makes a great post and you know that anybody can do it if they are determined.
Every blogger needs to know the ones, that make for a great read. A striking title, compelling language and sober presentation are the basics you have to go with. Knowing your niche's culture is also important in order to write an outstanding blog post.
A Good Headline And Hook Attracts The Reader
You need to grab the attention of your target audience as soon as possible. Great headlines increase the probability, that your blog will be read. Using the right hook can be effective as well as long. You need to figure out the best type of hook, that fits your content and you could go for sensationalist or realistic approaches.
When you pick a sensationalist approach, you need to make sure, that you are being as factual as possible and avoid relying on opinion or rhetoric. Your language should also be relatively simple, while being as direct as possible. You don't want to use too many big words or rely on obscure references, because your audience may not be familiar with them. At the same time, though, you want to use a formal style when writing and avoid using slang or other informal expressions as they may not be appropriate for your target audience.
If you want to go for a sensationalist approach, you could, for instance, write about a celebrity who just died or is about to get engaged. People tend to be more affected by such things, and it would be easier for you to write about it being a well known fact.
However, if you go for a more realistic approach, you could choose to write about an experience that you had as a young adult. Such topics tend to be more relatable and approachable to a wider audience.
You have to decide what type of post it is going to be and then you have to choose the best approach. Choose your headline based on your target audience and the type of post you're going to write. Headlines should be kept short and sweet, while still being attention grabbing.
A Good Introduction Holds The Reader's Attention
Once you've grabbed their attention, you need to keep it. The best way to do this is to give relevant and useful information. A casual reader doesn't want to be left hanging and a potential fan might not give your blog a second look if they find your presentation boring.
Start your blog post with a strong and relevant subtitle, that immediately grabs your reader's attention. It should be short and sweet, like the headlines you choose, but still convey the information that you want to give.
For example, if you're writing about the differences between the types of music fans in the U.S. and Canada, you could write about how the music of the U.S. has always been appreciated in Canada, whereas the music of Canada is seldomly recognized as being of high quality.
You want your reader to be able to relate to your content, so be upfront about what you're writing about. It helps to give the context and when done well, it helps the reader understand your presentation better.
It also helps to use catchy language. People are more inclined to read something if they find the language interesting and if the presentation is interesting. At the same time, you want to be careful not to overuse profanity or sensationalist expressions, as these may come off as cheesy and are unlikely to help you with your intended purpose.
Once you've got their interest, you need to convey the information clearly and concisely and you have to avoid unnecessary details, that may come off as boring. A good way to structure your post is to start with an introduction to your content. You should then describe your content, and finally, conclude with a summary of the main points.
A Good Body Copy Convincingly Proves Your Point
Once you've clearly explained your content, you need to provide supporting evidence. Your reader will be more inclined to believe you if you manage to convey the information non-verbally. You can use quotations or citations to support your claims. If you choose to use quotations, make sure to attribute the quotation to its original author.
It's also a good idea to use relatively simple grammar and punctuation, just as a reader-friendly approach. They will forgive a few typos or misspellings of a word if it makes the overall point of the post more clear.
When it comes to the conclusion, you need to provide the information, that your reader would want to see. You can use the same organization, that you used for the body of the post, or you can decide to jump around a bit. Either way, you need to use a clear and concise conclusion, that sums up the main points of your post.
A Good Conclusion Sets The Stone
Your reader will need to know where to find the information they are looking for and you need to make sure, that this is clear. Do not overload your conclusion with too much information. If you do, your reader will be distracted and will not learn what you want them to learn. Your goal should be to convey your content in a way, that they can readily find and understand. You should also make sure that your conclusion is clearly marked, so that your readers know where to look.
Make sure that you have a clear call-to-action that accurately reflects the information you've provided. You want your readers to take away something from the post, but you don't want them to have the wrong idea. It should be something that is in line with the content you've provided.
If you provide general, timeless information, you may want to offer them a chance to interact with you, like by asking questions, writing a comment, or contacting you directly. However, if the information that you are providing is specific to a certain timeframe or situation, you may want to let your reader know how they can benefit from what you have to offer.
For example, if you are writing about a new CD that was just released, you may want to offer the opportunity for a pre-order, or a discount if they want to pre-order it. You need to decide on a clear and concise call-to-action, so that your reader knows what you want them to do.
As a final note, you need to make sure that you are directly and honestly addressing the issues that you are bringing up, because the last thing you want is to be misunderstood. You may want to consider changing up your headlines, or using fewer abstract terms and providing direct examples instead.
Thank you for reading.
Worth reading, thank you for sharing 🤗