Celebrities and Crypto - A Recipe for Disaster (Leo Messi, Kim Kardashian, and more!)

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Avatar for Pantera
1 year ago

Celebrities are the final stage of hype in the Crypto market. Musicians from rappers to rockers, actors, popular figures, even pornstars appear right after a massive price increase and promote various useless or even shady crypto projects.

When they appear in the mainstream, discussing Bitcoin, we have to be more skeptical and consider the motives. These guys will always advertise Cryptocurrencies right at the top, after getting paid to influence their fan base in a financial decision.

There is always self-interest involved. The price of the asset they present may temporarily rise depending on many variables, but eventually, anyone invested in a cryptocurrency following a celebrity tweet will most probably lose their money.

Let's find out some of the celebrities endorsing cryptocurrencies, which cryptocurrencies are these, and how they have performed so far.

Lionel Messi - Sirin Labs ($SRN)

Leo Messi becomes a brand ambassador for Sirin Labs in December 2017. Sirin Labs was developing what it called a "blockchain phone". The name of the mobile device was Finney, it was released in 2018 and was a complete failure.

Moshe Hogeg (Sirin Labs) and Leo Messi, Twitter

Messi signed a contract with the cryptocurrency project Sirin Labs to promote it for months. He appeared to be endorsing this company in many tweets and Sirin Labs made the most of it.

$SRN was a token issued by Sirin Labs that probably wasn't required at all. But everything was about this token. The creation of a phone by the name Finney that was supposedly high tech powered by blockchain technology, at a low price, and having a hardware wallet available. It never took off as the phone was just a show. 10,000 phones were made and the company quickly disappeared.

The real profit for the Sirin team, came right at the top of the bull run, with a market dump of team-held SRN tokens that followed for months.

Performance of SRN token:

Source: Coinmarketcap

If you invested in the Sirin Labs ICO, technically you lost all your money.

ROI is 98,25%, three and a half years later. Messi did a great job in temporarily pumping the price of this asset and increased its popularity so much to help the team behind Sirin make more millions.

All, at the expense of Messi's followers who trusted his endorsement and support for a project that was meeting a lot of distrust by the Crypto community.

Messi was onboarded during the ICO. The altcoin season of 2018 was just about starting and Sirin's ICO price was pegged to ETH with 1SRN equaling to 0.001 ETH.

Ethereum during December 2017, had an average price of $700.

The ICO price in a very rough estimate was: $0.70. During the altcoin season of 2018 (next month), it peaked at $3.80.

Messi kept advertising Sirin Labs for months, at least until March 2018 when SRN price had already dived to prices lower than ICO.

Currently, the price of SRN is $0.013.

Source: Coinmarketcap

Newcomers in the Crypto field probably never heard of Sirin Labs, even though this Cryptocurrency project found support from one of the top celebrities, Lionel Messi.

Source: Medium, @Tokenstars

Moshe Hogeg (Sirin Labs CEO) was sued last year for unpaid bills of his company (Source). The whole Finney phone scheme was a scam all along and sadly it used the name of one of the earliest visionaries in Bitcoin, Hal Finney, to gain more popularity.

Sirin Labs reportedly raised $158 million from its ICO (source), however as with almost all ICOs in 2016-2018, there were a lot of irregularities and quite often the ICO funds raised were a lot lower than the official announcements.

Floyd Mayweather & DJ Khaled - Centra ($CTR)

Source: Twitter

Professional boxer, Floyd Mayweather, appeared at the cringe Bitcoin Miami 2021 convention last month. However, Floyd Mayweather hasn't just found Crypto in 2021. In 2018, he was part of the promotion of a scam cryptocurrency project called Centra.

Not financial advice?

Source: Coinmarketcap

Fans of Floyd Mayweather and DJ Khaleed that followed their financial advice, have lost all their money.

Centra was a scam. Really, not just in the sense that its price went down a lot. It was a clear scam-ICO and Floyd Mayweather together with DJ Khaled are currently accused of security fraud by the SEC and awaiting trial. The founders of Centra have already pleaded guilty of defrauding $25 million from their investors (Source)

ROI for Centra is -100%.

The trial for this case was postponed in 2020 due to Covid and the lockdowns.

At the Bitcoin Miami 2021 convention, probably nobody cared/knew, however, BTC maxis only boo'ed Floyd when he discussed personal plans to create another cryptocurrency that will reach billions in market cap and challenge BTC. He also promoted his NFT and asked the audience to buy it.. (Source).

Floyd Mayweather has also endorsed another possible scam crypto, Ethereum Max. At the Bitcoin Miami conference, he was wearing a T-Shirt of the token which could supposedly be used to buy tickets for an upcoming boxing match.

Kim Kardashian - Ethereum MAX

Kim Kardashian

Source: Kim Kardashian's Twitter Profile Pic

This is an interesting case. Kim Kardashian has more than two hundred million Instagram followers. I doubt that any of them ever cared to learn how to invest or use cryptocurrencies, however it is very dangerous for those that will follow this financial endorsement.

Ethereum MAX is an ERC20 token that is considered a scam by many in the crypto community. (source)

There was even speculation about her Instagram account getting hacked and posting words of support for this token.


It doesn't look good and only time will tell, nevertheless, this is clear financial advice and a very shady one too. The message is not written by Kim Kardashian but possibly by someone managing her account. Since there won't be any implications for her image it doesn't matter if a few thousand of her followers lose their funds investing in a scam. Probably this is the thought process of the person managing this account.

Source: Coinmarketcap

This is the chart of this token, not making any sense at all, except perhaps providing clear evidence of price manipulation and huge pump by hype and dump of tokens held by the team. (total supply: 2 quadrillion tokens).

Ethereum Max is a Uniswap ERC20 token that is not advisable to invest or trade since its tokenomics and background seem to be extremely shady.

Luiz Suarez - STOX ($STC)

Luiz Suarez advertised the STOX predictions market in 2018 and supported the STOX token on Instagram. The STOX team announced in 2018 that the ICO attracted nearly $30 million.

Everyone invested in STOX lost all their money:


I tested the STOX predictions market in 2018 and found it a waste of time. It looked like a scam, and its prediction market was bugged, giving many errors in final scores, paying for predictions on matches that had already ended, and of course, I didn't manage to withdraw. I didn't deposit either, but I was given tokens to test this platform, tokens supposed to be withdrawable.

Source: Paris Hilton's Twitter

I'm surprised by the greed of celebrities and their managers. How can a popular individual accept funds to promote a product or company without first performing due diligence?

There is almost no celebrity interested in Cryptocurrencies when the market is bearish, they only appear very close to the top and their social media posts intensify right before massive selling begins.

Way more appeared during this bull run to support BTC or other cryptocurrencies and increase the hype. From John Lennon's son to the usual suspect Edward Snowden, they shilled BTC, right about the time they bought.

Even forgotten celebrity Paris Hilton decided to pitch in the craze and shilled BTC very close to the recent top. Although she is probably looking for an NFT cash-grab before the mania phase evaporates.

Celebrities in crypto is a counter indicator and this won't change for a while. They are paid or have personal interests to provide support. There is no interest in the technology or the long-term potential of an investment.

There is nothing honest when top celebrities influence their fan base and promoting shady investing plans.

Celebrities are the perfect tool for marketing since their followers are idolizing them and trying to mimic their actions and habits. However, this is a very dishonest approach by most of these celebrities that could seriously harm their image.

When people take financial advice from a rapper, a boxer, or a footballer, then they had it coming and probably didn't deserve this extra money in their pockets.

But more importantly, when a top pioneer and entrepreneur is responsible for pump and dumps, then it becomes a whole different story of recklessness and irresponsibility.

Lead Image Source: ElectroWow.net

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Avatar for Pantera
1 year ago


the so-called influencers- after advertising something, followers dig in. Influencers and celebrities gain from such, however, some followers get scammed without them knowing. So its better to keep in mind that some celebreties do this for money, without thinking of the people. Personal gain weighs more than anything else. Its human nature. Sad reality

$ 0.01
1 year ago

Yeah, I think the problem is that celebrities do no research, no due diligence, they just read the hype and think "Well that sounds popular". The problem is the that a lot of their followers also don't do their due diligence because they trust that celebrity not to be leading them astray (even when there's no reason to believe that at all). You got it absolutely right by calling it a recipe for disaster.

$ 0.00
1 year ago


$ 0.00
1 year ago

I will take note on this. Especially Im a newbie in crypto world.. thank you

$ 0.00
1 year ago

Success is never bestowed upon you; it is what you choose for yourself.

$ 0.00
1 year ago

Good one

$ 0.00
1 year ago

So this simply means that when celebrities ar being used for promoting a crypto project, there is a big chance of it being a scam? That is what I understood. Starting today, I gotta keep this in mind when exploring Crypto.

$ 0.01
1 year ago

It can be a scam, but also it can be they are paid to increase hype, so the devs will sell the vast supply of tokens they still hold. Anyway, this is always a bad sign for this market.

$ 0.00
1 year ago

Thanks for clearing this out. I learned a lot.

$ 0.00
1 year ago

I'm a Great supporter of Lionel Messi, in fact I'm one of the "Messi addicts" . Had it been I was into Crypto as early as 2017 I would have followed the crowd in joining the crypto he advertise. Also Suarez and Nadal are people I respect a lot, I could have been easily influenced by them.

Though I know better now than to go into a coin all because of its hype or influencer. All thanks to my journey of reading articles on both Noisecash and readcash. It's just so painful to see all these celebs advertise for brands like this because of the money at the expense of their integrity. It's saddening.

$ 0.05
1 year ago

I respect Messi and Suarez but this was just painful to watch. I almost invested in Siren, but the rapid end of the bull market in January 2018 made me reconsider ICOs. Was very lucky to avoid this.

$ 0.03
1 year ago