1. How does the YouTube partner
program work?
Millions of YouTube channel owners are making a
decent amount of money every month across the world.
However, some requirements are needed for you to join
the YouTube partner program.
Some years back YouTube used only to require 10000
video views to get monetized, but since January 2018,
things got a little bit tough. You need 1000 subscribers
and 4000 Hours in watch time for the last 365 days or
one year.
Once you meet those two requirements, you can then
join the YouTube partner program and start making
money from the ads displayed on your videos.
2. Nine streams of income from
YouTube
1. Advertising revenue :
This is the money you get from the display, overlay,
and video ads that show up on your published videos.
This one is the standard way to earn money from
youtube videos, and most creators tend to forget
implementing the other methods available for them.
Some of the requirements needed are to be at least 18
years old or to have a parent who is over 18 to help you
with the payment process. You also need to create
videos that meet the advertiser-friendly content
guidelines!
2. Channel memberships:
For this one, if you have a special offer to your
audience, then they can subscribe and pay a certain
amount of money every month. 18years old is required,
and your channel also needs to have at least 30000
subscribers.
3. Merchandise shelf :
If your channel has more than 10000 subscribers and
you're not underage, then you can start selling your own
branded merchandise just on your watch pages.
4. Super Chat and Super stickers
This one allows you to make money whenever you
highlight your fans' messages in chat streams. You must
be 18 years old, and the Super Chat needs to be
available in your country as well.
5. YouTube Premium Revenue :
When your fans subscribe for YouTube Premium, then
you start earning money every time they watch your
content. To maximize this stream of income, you need to
create videos targeting countries where most of their
population subscribe to the YouTube Premium (Ex:
USA, UK, Canada, Australia, and more).
6. Affiliate Marketing:
This method is prevalent in the online marketing world.
Especially Youtubers and Bloggers use it a lot. It is also
more profitable compared to the ways stated above.
Some influencers on Youtube don't even join the Youtube
Partner program; they prefer monetizing they channel
with the Affiliate Marketing method because of the
potential in the business model.
Here is how it works. All you need to do is to join any
affiliate program you want depending on your channel's
niche. Let's say, for example, on your channel; you do
product reviews.
What you'll do, you will join Amazon Associates( It's an
affiliate program for Amazon.com). 99% of affiliate
programs are free to join! After entering the Amazon
Associates, you will get a unique affiliate link of any
product listed on amazon.com.
As you may already know, Amazon is selling almost
everything you can think of. It means you have a wide
variety of choices when it comes to promoting Amazon
products.
Once you've decided on the product to promote and
have the unique link already, the next step will be to
place it in your video description.
Whenever someone clicks on the link, it will take him to
Amazon, and if the customer decides to purchase, you
will automatically get an affiliate commission.
And the good news is that you won't only get
commissions on the specific product you referred him
to, but you will get paid for all the things that he/she
may decide to buy at the time you sent him to the
platform.
Another good news is that even if the person doesn't buy
right away, you still have the chance to earn the
commissions. As long as they've gone to the platform
through your unique link, Amazon or any other platform
you're promoting will send cookies to the prospect's
computer or phone to recognize them when they come
back.
For a platform like Amazon, if you're using a regular
link, the cookies may last for only 24 hours. But if you
decide to use a special link that takes the products
straight to the client's Amazon cart when they go
through your link, then the cookies last for 90 days.
It means that whenever this person buys something on
Amazon, within the three months, you will earn an
affiliate commission.
So, the time the cookies may last varies depending on
the platform you're promoting. But most of them last
even longer. That's why like 90% of YouTubers or
bloggers always tell you to check their video
description.
It is because they are recommending a product or a
service that they are already using themselves. Or
products and services they trust in one way or another,
and they do make decent money just doing that.
For a platform like Amazon, if you're using a regular
link, the cookies may last for only 24 hours. But if you
decide to use a special link that takes the products
straight to the client's Amazon cart when they go
through your link, then the cookies last for 90 days.
It means that whenever this person buys something on
Amazon, within the three months, you will earn an
affiliate commission.
So, the time the cookies may last varies depending on
the platform you're promoting. But most of them last
even longer. That's why like 90% of YouTubers or
bloggers always tell you to check their video
description.
It is because they are recommending a product or a
service that they are already using themselves. Or
products and services they trust in one way or another,
and they do make decent money just doing that.
7. Brand Deals:
This is another profitable way to make money from a
YouTube channel. Once your channel has a few
thousands of subscribers, companies and brands will
start reaching out to you.
They want you to mention their brand name at the
beginning of your video and add a link in the video
description that takes people to their platform.
Maybe you're wondering how much do they pay for
that. Well, it depends on how big is your channel! If you
have a lot of people who watch your content, it will
increase the money you charge.
If your audience comes from the 1st World countries
like the USA, UK, Canada, Australia, and more... then
you will charge thousands of $ for one video deals.
But if most of the people who watch your stuff come
from the 3rd world counties, you won't be able to
charge more money; the companies and brands pay you
to reach your audience and the potential they see in your
audience.
If you want to make good money from the Brand Deals
option, then you will have to target people from those
wealthy counties when doing your videos or writing
your blog posts.
In case your channel is still on its growing stage without
hundreds of thousands of subscribers, then sometimes,
you will have to reach out to the brands.
If you go to platforms like famebit.com or
grapevinelogic.com , you will get the opportunity to
connect with the companies that are looking for the right
audience to advertise their products and services.
The engagement and interest of your audience on the
specific video you made do count a lot, and this is the
only thing that will make the company always to want
to come to you.
At this stage, I hope you understand how important it is
to build a stable connection with your Youtube audience
as a creator . It opens even more doors, and here is what
you can do to achieve the target!
1. Be sure only to publish videos that you believe your
audience will learn something valuable or solve a
specific problem in the video.
2. After posting your video, do some follow-ups by
paying close attention to your audience's reaction upon
the video, answer every comment, especially during the
first days of uploading the video.
Your audience will be more than happy to see that you
do care about their thought as their favorite YouTuber,
and from then, they will be taking action on your
videos.
If you keep doing it, after some months, you'll find
yourself with a very stable audience, which is an
incredible asset you can have.
3. Be sure to upload your videos consistently. If you
post three videos this week and wait for 6 months to
upload another video, that will only kill your channel
because people will forget you.
As you may already know, in most of the niches, the
competition is high. So, if you're not consistent in your
uploadings, remember your followers got a chance to
look for someone else who's making similar content.
So, please do not give them the chance to give up on
you. Even if it's one video per month, be sure the one
high-quality video is always available on time. That
way, they will know that you only upload once per
month. You can even say it in your introduction or on
your youtube channel arts.
For those who have a little bit of time, I highly
recommend uploading at least one video per week, and
so many studies have proved that it is the least you can
upload and still have a great looking channel.
The last thing that I can tell you about Brand Deals is
that you can implement the same techniques on other
platforms like Instagram and make good money from
Brand Deals. The number one requirement is to have an
audience that trusts you as a creator!
8. Merch-Products :
This one is straightforward. Brands and companies give
you products for free, and then in return, you post a
video on your channel talking about the product. You
may choose to sell them or keep them if you like.
You can get Merch-Products from the two platforms
I've shared with you in the seventh stream of income
above, and you can use like all the tips and strategies
shared as the two methods are a bit similar.
9. Crowdfunding:
If you have a brand new project, you can invite your
audience to fund the project. Many YouTubers use this
method, especially those with thousands of subscribers.
3. Eight Main factors that play a
vital role when it comes to getting
more money from Google
AdSense revenue
CPM. CPM stands for Cost Per Mille.
CPM is the estimated money you make for every one
thousand playbacks on which an ad was shown. Let's
say an advertiser was charged $10 CPM; for every
1000 playbacks, you will get $5.5 which means,
Youtube takes 45% of the money, and you remain with
55% of what the advertisers pay.
Below are the main factors that determine the CPM of a
YouTube Channel:
a. your Youtube Niche
Your CPM will mainly depend on your niche. Some
niches have low CPM up to $2 or less, while others
have high CPM $10 or even more. That's why it is more
than essential to do enough research before deciding on
your channel's niche.
b. The language
The language also contributes a lot to how much your
CPM is going to be because advertisers set the language
they want the viewers to speak. It means the language
of your videos matters a lot.
c. The keywords
Google adsense Advertisers are willing to pay a lot of
money, depending on what your video is talking about.
Example: Video A is a random video where people are
just having fun and Video B is a step by step tutorial on
how to make money online through affiliate marketing.
Video B will get a very high CPM compared to video A
because it is talking about something specific, and more
advertisers are likely to bid on that one. The more
many advertisers are willing to advertise on your video,
the more the video's CPM gets higher. That's why on
your channel, every video will have its own CPM
depending on what you'll be talking about in the specific
video.
d. The physical location of your YouTube viewers
The location of your viewers plays a vital role in the
video's CPM. For videos that have more views from
countries where the purchasing power is very high, you
will realize that the video's CPM is hugely high. That's
why a channel may only have 2000 subscribers and
make more money than a channel with 20.000
subscribers.
e. The number of ads displayed on your videos:
If you want to earn more money from ads revenue, then
you need to consider making videos longer than 10
minutes. As I stated in my introduction, videos with less
than 10 min do not give you the option to place more
ads' spaces along with your video. You will only have
ads at the beginning of the video and the end of it.
Contrary to the short ones, videos with 10 minutes or
longer allows you to place many ads' spaces manually,
and this will dramatically increase your ad revenue. If
you try to analyze, you will realize that most of the
YouTubers that make money from the YouTube Partner
Program make longer videos most of the time.
f. Promoting your old content within your actual video:
This is another brave strategy to make more money
from ads revenue. YouTube provides a couple of ways
to encourage viewers to watch some of your older
videos:
f.1. Add Cards In Your Videos:
This is a fantastic Youtube feature that allows you to
showcase your previously made videos, your playlists,
channels, and more. You can place it wherever you
want, along with your video.
Keywords play an essential role in increasing your
video's CPM. Google Awards match advertisers'
keywords and your video's keywords.
So if you happen not to add keywords on your video,
Google Adwords won't be able to classify your video's
category. Therefore, your video is going only to get a
few advertisements displayed on it.
*Made for kids: Since January 2020, Youtube made
some changes where every creator is required to
specify whether their videos are made for kids or if
they aren't made for kids.
So, as you can see on the screenshot above, there is an
option
to select the videos on a channel level or video level.
If videos are specifically made for kids, ads will be
limited, and some features like the comment section
won't be available for the specific video.
If you fail to classify your video as made for kids
while it is, you may end up paying a big fine by
COPPA.
I hope you can quickly see how this can severely impact
your ad revenue if you don't pay it much attention.
4. How to properly set up a
Google AdSense account for
YouTube
After placing the ads in your videos, your channel will
start generating some money passively, which is a
fantastic source of income.
And then, when you reach a minimum of $10 in your
Google Adsense account, Google will automatically
send you a PIN code to the address you've written when
setting up your Google Adsense account.
That's why you should write your address the right
way; otherwise, you won't be able to receive the PIN,
and without it, you may end up not being able to
withdraw your earnings.
Verifying your physical address is the first step you
need to take before you even think of adding your
payment method.
Verifying a Google Adsense account is a bit challenging,
especially for those who come from the 3rd tier
countries. But since you're reading this article, you're
safe as I am going to break down the whole process,
from how to properly set up the account, to an
alternative option in case you happen not to receive the
PIN at all.
When things do wrong, some people start looking for a
way to change their country or account type in their
Google Adsense account, but I want you to know that
it's impossible to change your country or account type.
You may choose to get paid by check or a local bank
account that you own. Google will send you a small
amount of money to verify it's your account.
After receiving the little $ in your account, you'll add in
your Adsense account precisely the amount you've
received in your bank account. After that, you will be
withdrawing money without any problem or question
asked.
In case you don't own a local bank account, there is a
Western Union option, and you can quickly withdraw
your money at any nearest branch around you.
If it's a large amount of money, you will need to sprit it
into multiple payments as you can't send it at once.
Another thing you should know is that the recipient's
name is independent of the name on the payment
account.
It means, in case you haven't written your first and last
name the way it is on your national issued ID, the
Western Union agent won't give you the money because
they will think you're trying to withdraw from someone
else's account.
That's why you need to be careful when setting up your
Google Adsense account to avoid issues that may show
up later.
You should also be aware that if you finish four good
months without being able to verify your Google
Adsense account, Ads will automatically stop appearing
on your videos. Which means you won't be making any
money from your youtube videos.
Google pays once per month, and the threshold is $100.
If you earn less than that, Google will add your amount
made to your next payment.
Thanks a lot for reading to the end. I do not doubt that
you've learned tons of information from the article, and
if you know somebody who needs it as well, be sure to
share with him/her.
In case you have a question, or maybe you got
something to share with others, leave them in the
comment section below, I'll be happy to hear from you,
and I'll get back to you as soon as possible.
Its too loong to reas. I almost lost reading thia article haha. But a very importnt one for every youtuber