There is a saying in marketing that it is acomplementary product . This means that you will need milk with your tea. You will need a cartridge to run the printer.
Now suppose you make tea leaves and milk. The tea leaves in your store are made with a different flavor. That's why the price is a bit high and if you don't buy milk from everyone and from your shop, you won't get the full taste of it. Because, you also make milk in a special way. So your business strategy is that you are just selling tea leaves for 10 rupees, which is 7 rupees for other stores. Again he is selling milk at 7 rupees, which is 3 rupees in other shops. From tea leaves you are getting a higher percentage on milk but the price of tea leaves is higher. Thus, the price of the two together is 18 rupees. However, if you buy two together, you are selling at 16 rupees instead of 16 rupees. Still but you are selling others for more than the total price of 11 rupees.
Now let's talk about Apple's strategy. The real reason is that they assume that since you are buying their high priced phone, you can afford to buy a separate charger. So now they can sell it separately or in the form of a package. As was the case with tea leaves and milk. Again, the cost of making their phone will be a little less. With that the chargers can be sold at a higher premium. Gain on both sides. If you buy in the form of a package, customers will appreciate it at a slightly lower price.
Or in most cases, the people who use the previous iPhone buy the new iPhone more, so in that case they can also charge with their previous charger.Again when they just buy the charger individually, get back the relief, that at least they were able to buy the charger. In other words, even if the pumpkin is the same pumpkin, they will sell the current pumpkin at a higher profit than the previous pumpkin.
Most importantly, doing something different can always attract people's attention. For which Apple has always been famous. Such as replacing wired headphones with airpods, removing headphone ports, and so on. Although the world's first phone without a headphone port came from the Chinese manufacturer Apo, which was a phone with micro USB headphones. However, the response is possible only with Apple.
Excuse:
Apple says it wants to reduce e- waste and carbon footprint. Since almost everyone already has a charger, what does it mean to ruin the environment with a new charger? How many hundreds of unused chargers are being made in the world every day! It is threatening our environment every day. But it is true.
Well, you sit down to do business, why would you go chasing the buffalo in the forest without eating for yourself? Who told you to be an environmentalist by keeping your own business?What's your name? But you will chase the buffaloes of the forest.
You see, the eyes of many vultures are always on a big business. When a little reputation can be diminished. There are also pressure groups. If you take care of these aspects of the environment, you play with the emotions of the people, you get a little tax exemption from the government, you are a little better in the eyes of the vulture, what's the problem?In addition, you have made a complimentary product in the above mentioned way and you have also made a profit of a hefty sum. At the same time, you are getting applause from everywhere.
A business will always be concerned about its own profit or in what way it costs the least. Whatever else happens, they don't care.
How does a first time iPhone buyer charge his phone?
1. Connect the lightning cable in the box to any charger / computer and charge the phone.
2. Charge the phone using a previous or newly purchased wireless charger.
3. Buy a charger from Apple. And feel free to charge the phone.
Then, other phone manufacturers will also remove the charger from their phone box and it is too late.
Fantastic article by you my friend