Maximize your return on luck

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3 years ago

Bill Gate's made his own luck

See? Bill Gates had bad luck too.

Recently, two researchers finished up a nine-year study on luck and its role in determining the fate of the most successful companies in the world. Did tycoons such as Bill Gates simply get bigger lucky breaks more often? Did software businesses go under when Microsoft thrived because of unfortunate circumstances, because of unpredictable events outside of their control which derailed their company?

The surprising answer is no.

In fact, the researchers found after measuring 230 “luck events” over dozens of businesses, that the ultra-successful businesses did not receive any more lucky breaks than the companies that failed on average and vice versa. What set them apart is something they dubbed “Return on Luck” (ROL).

All businesses have positive and negative events impact their businesses in unpredictable ways. What sets the successful companies apart from the others is that they maximize their positive luck and minimize their negative luck. They get a high ROL. When Bill Gates found out he had the opportunity to program an operating system from the original Altair, he stayed up for weeks on end, skipping classes, often not sleeping for days at a time, to take advantage of the opportunity. He was able to recognize that this was a once-in-a-lifetime moment and he had the wherewithal to push through and take advantage of it. That’s a high ROL. Researchers found that the ultra-successful companies regularly did this. And even though other companies were exposed to similar lucky circumstances, the most successful companies took far more advantage of the serendipitous situation.

In addition, the best companies were able to minimize bad luck the most successfully, or even in some cases, turn bad luck into a strength and an advantage. The companies that failed? Not so much. As soon as disaster struck, they caved.

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