How to Influence People #6 - Scarcity

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4 years ago

This is the last part of the six weapons of influence as written by Robert in his book. In the method of influencing someone, we want to make sure that we are rare. For example, the product you are offering have a discount on a limited time. We don't want to lose an opportunity in purchasing a discounted item.

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I am doing a review about a Book that was written by Robert Cialdini. It is titled INFLUENCE. This is a book that is about on influencing people. Presumably to make your life easier. So stand by as I will going to give you the seed of knowledge that will help you in everyday life.

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The thought of losing something motivates us more than gaining something. Probably because we are hardwired to always look at the negatives, presumably evolved to avoid danger. In order to influence someone, we need to hack that psychological software bug.

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Make your time unavailable to others, so time with you become a scarce opportunity and people will grab it if they will have a chance. This is also the reason why toilet papers are running out on the supermarkets.

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I don't quite get the correlation of the toilet papers, I'm willing to be enlightened😅

$ 0.00
4 years ago

The Higher the Demand, the lower the supply. Low supply means Scarcity. In this case, the pandemic created the high demands of toilet papers in the US resulting in lowering the supply, hence the scarcity. The toilet paper became more a valuable commodity than food.

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4 years ago

Ahh ok now i get the point, thank you for explaining

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4 years ago