This is the fifth of the six weapons of influence as written by Robert in his book. In the method of influencing someone, we often are influenced by people who have the authority. For example, if a police wants your car to be pulled over, you pull over. If the Military commanded you to raise your arms up, you'll probably raise your arms up.
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I am doing a review about a Book that was written by Robert Cialdini. It is titled INFLUENCE. This is a book that is about on influencing people. Presumably to make your life easier. So stand by as I will going to give you the seed of knowledge that will help you in everyday life.
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The more authority you have is perceived having, the more likely for others to comply, influenced and most especially to follow. Authority conveys trust, it uses it to bond with our instincts. We follow the police because we trust them. We follow the doctor's advice because we trust the doctor.
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If you want to influence other people, you can display authority to them.