Advertising Can Manipulate Your Mind

Why the manipulation?

One reason for this is that facts don't sell well. Announcer Paul Stevens says, “They make a sincere and honest effort, comparing it to a rock-em-sock-em ad that tries to hide the real truth, and rock-em-socks in general. 'vain. .. "A current study with dummy products illustrates this point:

“When Lite Bite Peaches was ranked by a competing brand, the deliberately misleading but largely persuasive impression of the consumer group that Lite Bite was lower in calories… In four of the six tests, the ad was widely promoted. before the honest campaign to get the public to buy. ""

The proven success of focusing on this mindset shows that advertisers have received an appropriate public rating.

Another reason for tampering is that for-profit companies often entrust advertising with the task of selling things that people don't need. Hence it is necessary to create a desire strong enough to overcome our practical side. The psychologist Erich Fromm pointed out that advertising tends to "create the man who always wants more instead of trying to get better and better". This is especially true for unnecessary luxury items like tobacco, alcohol, soft drinks, cosmetics, candy, and expensive cars.

Another problem with advertising is competition between nearly identical products. Time Magazine said that when "a banner with customers can barely differentiate between competing brands, it is the advertiser's job to find and exploit small real or imaginary differences in the product." Customer".

To illustrate that point, the New York City Commissioner for Consumers told the National Association of Advertisers that the ad has convinced millions of people that [a bleach] is somehow better than the same thing in no other bottle. . “The brand is much more expensive than the competition, but it sells much better. Did you know how he pointed out that bleach is "one of the products that must be the same between brands"? "It's chemically defined."

But why is this type of advertising manipulation so successful?

Why manipulation works

As you may know, most advertising principles are based on a scientific analysis of how people behave in this way. This is called “motivational research”. Children are even analyzed in order to motivate them to influence their parents and at the same time to shape their buying habits in recent years. Advertising therefore addresses fundamental reasons: love, family, success, pleasure, security, etc. Designing these conversations with art is often the key to successful advertising.

Buyers should be careful here. The best advice is given by the wise saying:

"All inexperienced people have confidence in every word, but List watches his steps." * *

Not just "every word", but most ad metrics are "heavy" in favor of the product. Some advertisements may leave internet users with an idea that is only partially true or possibly false. But there is probably nothing really wrong with it because it would be illegal. How to proceed By reviewing some of the methods used by advertisers, you can avoid such tampering.

Avoiding manipulation saves money

Ad manipulation has led many to believe that unsolicited products are inferior. As we have seen, this is not always the case.

Advertised "brand products" can represent something good and protect the consumer. However, the high price of these products generally reflects high advertising costs. Some unadvertised stores or private labels cost much less and therefore are of the same quality. A housewife from Philadelphia, Pennsylvania, who discovered this, wrote:

“To our surprise, we were surprised. We used to buy advertised brands. . . We save a lot and the unexpected brands are working great. "

Another helpful thought in your book: It's natural to have things for children who love them. However, it cannot replace all other considerations. Don't let kids manipulate your mind for administrators! For example, highly advertised sweets, cereals, and sodas can replace essential foods and be expensive.

Therefore, it is helpful to understand how ads are trying to manipulate your mind. It helps distinguish between simple information and information that exaggerates product differences or creates a desire for unnecessary items at your expense.

Yes, advertising can govern or serve you. It's up to you.