Grammy Winner John Legend Launches His New NFT Music & Art Platform

American singer-songwriter John Legend is cementing his position among the ranks of celebrities flocking to the world of non fungible tokens (NFT), helping to launch a new NFT platform for musicians and other artists.

The platform, called OurSong, allows artists to tokenize and sell their work, rewarding buyers with privileges such as access to unreleased music and private chat rooms.

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"Everyone can now turn stories, music, photography and any kind of artwork into NFT trading cards called Vibes," the platform states. "Vibes allow you to unlock exclusive upgrades and access private chat communities where you can meet other like-minded people."

Legend will serve as Impact Manager, tasked with engaging up-and-coming artists and their fan bases.

In an interview with Bloomberg, Legend said that while he spends most of his mental energy thinking about music, he hopes the platform will help connect people.

"When I think about what I want to do, I try to get involved in projects that I think will make the world more connected."

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Well-known names have joined the project, such as the co-founder of digital music streaming service KKBOX, Chris Lin, who will be the CEO of the new company. Co-founder of live video streaming platform Twitch, Kevin Lin, and founder of early-stage venture capital firm Cherubic Ventures, Matt Cheng, will also join the team.

According to Lin, the platform will not require users to have a cryptocurrency wallet. According to the terms of service, only Vibes can be purchased with OurSongDollars (OSD). "You can deposit OSD on OurSong by purchasing it with credit card, debit card, wire payment or USD Coin deposited into your wallet on Circle's blockchain," it states.

The musician and his co-founders did not provide any additional financial details about the project.

This is not Legend's first foray into the NFT world. In May 2021, Legend was announced as a partner in the NFT platform "OneOf" among the likes of Doja Cat and Whitney Houston.

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Nor is she the first celebrity to dive into the world of NFTs and cryptocurrencies, although most celebrities opt to mint their own collection rather than create a full-fledged platform.

One notable exception is Super Bowl champion Tom Brady, who launched a sports-centric NFT platform called "Autograph" in April 2021.

While many big names are keen to participate in the space - such as Paris Hilton, who recently announced she would be launching her first NFT collection with Superplastic - others are less impressed.

Most recently, Kanye West criticized the NFT world in an Instagram post, writing ""Don't ask me to make a f***ing NFT."