The Social Movements and the Contemporary Social Control Driven Influence

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In Organizations, people differ between influencing and what they can do to protect and promote their own interests. The political organizations refers to the social influence of those who provide rewards in order to help promote or protect the personal interest of the influencer. To a certain degree, everyone must influence others into following their ideas. Using that requires the use of politics, which are acts present in work organization[1] where all are directly or indirectly participating in politics. With the advance of globalization more organizations have expanded their zones of influence, therefore, becoming Political Organizations (ORGs) with international influence. These tendencies resulted in great changes in the way in which Social Movements (SM) and other groups of the civil society operate and gave birth to new forms of transnational activism. These ORGs work with the single goal of restructuring the contemporary social relations structures, seeking to build a new idealized form of society.

 

 The most part of our current information media don’t address how this process is developed, because of the complexity of the subject as well as the lack of interest. No media can explain strictly how the ORGs and Political Movements (PMs) can influence the creation of new laws and ways of directing social behaviour. Aiming for an exposed systematic structuring of the organic agents close to the public, the current essay has the goal of clarifying the basic and advanced notions about the actions of Political ORGs.

 

 The Basic Structure of Social Movements: Consists in a set of instruments which seek to change the direction of society, utilizing a group of people who believe in the existence of a common ideal. These movements strive to make enduring effects, demanding or resisting to changes in society.  All those PMs seek to mold the future of society, although, none can do that without organization, leadership and minimal financial resources. There are PMs who demand different privileges depending on its objective, although all SM become PMs who demand laws and privileges. Some theories about the basic structure of SM like “The Mass Society Theory” describe movements as a group of people with no rational goal, and which are welcomed by the movements by a sentiment of belonging to a group/cause. Another theory known as “Relative Deprivation and Deprivation Theory” describes the cause of existence of a MS as a sentiment of injustice towards people who do not have enough resources to live a good quality life. In simpler terms, the Relative Deprivations is a feeling that you are generally “worse off” than the people with whom you associate and compare yourself to. Both theories don’t explain how the movements are created and how they can influence politics, but they do explain the motivations demonstrated by some people who decide to take part in a SM. The basic structure of the SM resides in the exercise of short term impact actions in society. Motivations are not relevant to understand how a SM is organized, because in the end, the actions taken by them are similar in any part of the world. The organizational structure of the PM embarks a mass of people who are guided by a leader or idealization, usually unachievable long term goals. A PM who has short term goals loses its significance right as that goal is achieved, and therefore falls apart, yet, this is not the case in big movements who influence people in several different countries, those have really long term goals in order to keep the mass under control for a prolonged time, objectives like “saving the planet”, come to mind. We should reiterate that the actions of social movements occur in the short term, even if its objectives are of very long term, this means that movements need and should be in constant action in the social environment, in order to not fall apart, to not lose significance. For example, a students movement has a long term goal to achieve free scholarship for “all”. This objective can only be realized after the approval of funds and already after all the bureaucratic governmental process, yet, the actions of these movements are daily based, with protests and violence every week. Otherwise, the movement would lose strength and end up not being able to do anything.

 

 The practical action of these movements can change according with time, but some practices are standard and are kept in order to maintain the influence over the masses. Differently from the ORGs, movements need direct contact with the youth. This contact is made in two forms. In Brazil, for example, universities are the biggest source of young people, who are the most prominent in PMs. The more experienced members of a cause approach young people offering benefits which shall be distributed after joining the movement. Being part of an action[1] takes most of the daily time of a youngster and, therefore, the most compromised don’t work, with their remuneration being given by the universities in the form of grants, or by their own SM.

 

The amount of people that an action can reach for a certain amount of time, leads to the level of influence that it has in that certain period. In the present day, actions can boil over to the social media environment, allowing a simple implicit approach and an indirect influence on the opinion of the masses. The whole process utilizing means of technology to manipulate others is the influence and is the so called Social Engineering. This is one of the great current tools of social action which intends to change the shape of opinions in social networks by controlling the information flux, filtering open field opinions that don’t fit within the marxist dynamic.

 

 Young People who work as according to the marxism prysm of criticizing every that exists, believe that they are active means of social action, in which, everyone has the duty to criticize and offer solutions that would imply in a increased amount of rights to those who are believed to be the less fortunate in the capitalist dynamic. They also utilize practical guides to urban guerrilla and have meetings in universities clubs in order to plan, in collaboration with teachers(although not all), ways of disorder and social promiscuidity. Teachers are active members of the current social movements and seek a greater academic influence, subjecting youngsters to the molding of their critical thought, for they are more susceptible and mentally vulnerable to ideological directioning. In social media, these young people interact only with the members of their PM, allowing them the sensation of not belonging to the traditional family environment.


[1] In this text, action means the attitude of the political movements in applying influence over society.

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