The Female Agent Project, implemented by Arab Women’s Enterprise Fund (AWEF) in partnership with Dinarak, a leading payment service provider in Jordan, aims at catalyzing access to digital financial services (DFS) among underprivileged women through a network of female agents. During the 12-month long partnership, 30 female-owned businesses were selected to sign up to become Dinarak’s agents. A dedicated team has been assigned by Dinarak to provide trainings and continuous support to their agents.
AWEF expected that increasing female representation in non-traditional roles, such as mobile money agents, would help empower women entrepreneurs whilst also providing women in their communities with access to mobile money solutions, such as payments, savings, credit or insurance. AWEF provided technical assistance to Dinarak and shared the cost of a marketing campaign to expand e-wallets outreach among women in underserved areas across Jordan.
The marketing and training activities as part of the pilot included a redesign of Dinarak’s brochures and launch of a social media video campaign explaining how women can use e-wallets on a daily basis for bill payments, money transfers, online purchases and savings. As a result of these marketing activities, Dinarak has registered an additional 12,309 female e-wallet users against a target of 3000 female clients during the year of the partnership.
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